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HP Hypes Hype Art Project To Take On iMac Generation
from the getting-less-stodgy dept
Gregory Kennedy writes in to tell us about HP's "HYPE" art project, where they're trying to convince various young artists to create computer generated artwork that includes the letters H and P (in that order, of course) within the artwork - and are then displaying it in a gallery and on the web. Gregory writes: "I thought this was very interesting. From the company that thinks "cold dead fish" is a good marketing slogan for sushi. Is HP finally getting hip?" Of course, I wonder how many people are using Macs to make the artwork?
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Costs less than asking one of those fancy logo design team to start from scratch. And generates goodwill in the press.
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Ugh. "Hype" has a negative conotation for me, like "generated/undeserved publicity". It's the sort of thing I associate with lousy self-promoting rap artists. Sure, "H" + "P" = "HYPE", but still...
The flash gallery is kinda cool though; interesting navigation.
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I do
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