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Apple Investigated For Price Difference In Europe
from the it's-all-marketing... dept
The EU is investigating how Apple is pricing iTunes downloads. They're apparently upset that downloaders in the UK are paying noticeably more than downloaders in France and Germany. This has something to do with exchange rates, of course, and the fact that the UK still prefers not to use the Euro. However, another interpretation may simply be the psychological and marketing issues associated with pricing. That is, it almost seems like Apple is choosing prices based on what looks/sounds good, rather than what's the actual best price.
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Wow, I bought a Coca-Cola in Bangladesh last week, and it cost me the equivalent of .25 USD.
Looks like Coke should be investigated for also setting prices based on what the market will pay, rather than what the "best" price is.
Wait! Isn't that what free markets do?
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You are assuming the Eurocrats support free markets, when it is clear that they don't.
I paid $9 for my last movie ticket. Some old guy paid $6 for his and $6 for his grandchild. This is price discrimination in the same country for the same service at the same location. I don't see anyone getting their noses out of joint over this one.
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