What's In A Name?

from the a-bell-by-any-other-name... dept

As rumored, SBC says it will take AT&T's name once its buyout is complete. This sort of brings things full circle, as SBC used to be Southwestern Bell, one of the Baby Bells forced to spin out of AT&T in 1984 following antitrust rulings. It's SBC that's emerged as the stronger company, though, with AT&T's long-distance business decimated by competition. One of AT&T's attempts to fight back -- its CallVantage VoIP offering, which was designed to take some business back from the Baby Bells -- is in a curious place. While SBC's got VoIP on its radar (somewhere), it wouldn't be that surprising to see them view it a little less favorably and act accordingly. Or, conversely, it could become the cornerstone of their own VoIP offering, bundled with DSL. But given SBC's resistance to naked DSL, that doesn't seem very likely.

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