Overhype

Overhype

by Carlo Longino




AOL Says Internet Users Have Taken The Training Wheels Off

from the customer-service-so-good-you-don't-even-need-it dept

Talk about spin: AOL is letting go 1,300 customer-service reps, but instead of calling them what they are -- layoffs -- the company is painting them as something to be proud of. AOL says its call-center volume has dropped in half since 2004, not because of all the users it's losing (some 25% of its total since September 2002), but rather because its users have become better at solving their own problems. An AOL spokesman labels it a "remarkable success in terms of customer care", but somehow we imagine those CSRs getting laid off would probably disagree. But maybe the company just wants to be able to label something with its business a success, given its long-running struggle to recapture its previous glory as the prime ISP for the low end of the internet.

24 Comments | Leave a Comment..

 
 

Reader Comments

(Flattened / Threaded)

    May 9th, 2006 @ 11:50am
  • Can't Quit...

    by Don Gray

    A buddy of mine has been trying to quit AOL for three months now.

    Yesterday he got his second "On ... you agreed to continue your service with AOL" letter.

    He can't get rid of them...

    (reply to this comment) (link to this comment)

  • May 9th, 2006 @ 11:52am
  • by SmackFu-Master

    I wish I could quit you.

    (reply to this comment) (link to this comment)

  • May 9th, 2006 @ 12:03pm
  • AOL

    by stone

    AOL sucks!

    They'll just come out with some stupid product again in the future; then they'll just have to rehire those 1300 employees.

    (reply to this comment) (link to this comment)

  • May 9th, 2006 @ 12:05pm
  • May 9th, 2006 @ 12:15pm
  • by Anonymous Coward

    Well, AOL is partially right. Their users have gotten more savvy over the years. That's why many of them stopped using their service, because we realize what a piece of junk their software is. If they really wanted to recalim their glory days they should (just for starters):

    1) Stop supporting/requiring the use of IE in their software (going back to IE was a dumb move)

    2) Stop using realplayer - immediately. The only reason Realnetworks is even still is business is because it has companies like AOL and Comcast hoodwinked into using their crappy tech.

    3) Offer services people really want/use (example: compare the utility of AOL's groups/message boards to Yahoo's or MSN's and it's not hard to figure out why nobody uses them).

    The only real advatage AOL offered was their chat rooms, which are now nothing more than Jerry Springer inspired battlezone and not worth the time.

    (reply to this comment) (link to this comment)

  • May 9th, 2006 @ 12:20pm
  • by Anonymous Coward

    AOL SUCKS!

    (reply to this comment) (link to this comment)

  • May 9th, 2006 @ 12:24pm
  • HA! Users Solving Issues...lol What A Spin!

    by Jon-Paul

    I'm computer service/consultant here in Los Angeles.. I had a customer this morning with an AOL problem. He said that he couldn't even get through to them at first and then when he did, they were no help. He gave up! He didn't solve his frickin' problem! So he called me! I fixed his AOL issue, not AOL, not himself...I did. And he gladly paid forit because he realized AOL was good for nothing at that point.

    In addition. Have you ever tried to get a customer off of AOL!! You have to go through about 6 levels of customer service, each one giving you a different reason why you shouldn't cancel the account. At the 7th level I think I reached God and he just said, "let my people go" and finally, they did.

    (reply to this comment) (link to this comment)

  • May 9th, 2006 @ 12:25pm
  • HA! Users Solving Issues...lol What A Spin!

    by Jon-Paul

    I'm computer service/consultant here in Los Angeles.. I had a customer this morning with an AOL problem. He said that he couldn't even get through to them at first and then when he did, they were no help. He gave up! He didn't solve his frickin' problem! So he called me! I fixed his AOL issue, not AOL, not himself...I did. And he gladly paid forit because he realized AOL was good for nothing at that point.

    In addition. Have you ever tried to get a customer off of AOL!! You have to go through about 6 levels of customer service, each one giving you a different reason why you shouldn't cancel the account. At the 7th level I think I reached God and he just said, "let my people go" and finally, they did.

    (reply to this comment) (link to this comment)

  • May 9th, 2006 @ 12:28pm
  • AOL should dry up and blow away

    by billy bones

    What madness has driven AOL to stay in business this long? At the very least, redo all your paperwork under a different name, change your logo, and try to re-develop some sort of brand loyalty. As it is, no computer geek alive today will promote their filth. Are they freakin blind or what?

    (reply to this comment) (link to this comment)

  • May 9th, 2006 @ 12:44pm
  • I love AOL

    by QA guy

    I Love AOL = I Love 'All Outdated Logic"

    (reply to this comment) (link to this comment)

  • May 9th, 2006 @ 1:15pm
  • Virus

    by Neal

    Not to mention that AOL software is a virus. If it is preinstalled on your computer you will never find all the little files neatly hidden and tucked on your system. If you put it on yourself then you deserve the punishment. Too bad those people got the boot. I hear India is hiring customer service reps.

    (reply to this comment) (link to this comment)

    • May 9th, 2006 @ 1:45pm
    • Re: Virus

      by Mike

      Mda...and to think that I had to install AOL 9 on my workstation to check out our developed site.

      (reply to this comment) (link to this comment)

      • May 9th, 2006 @ 6:18pm
      • Re: Re: Virus via AOL

        Oh Mike.
        YOU NEED to FLOG (with whips and chains) your developers if they are STILL writing to the IE. browser exclusively/

        A business case can easily be made for ditching it asasp!

        (reply to this comment) (link to this comment)

        • May 10th, 2006 @ 1:33am
        • Re: Virus via AOL

          by Anonymous Coward

          There are a few programs out there (I got a couple off of MajorGeeks.com) that will clean up a lot of AOl's crappy add-on malware. As for customer service, don't call customer service. Call to cancel. All the people who know the aol software well all work in the "cancelation" department. Of the few times I've had serious problems I just called and canceled and the rep fixed my problems and I got free months to boot. And that explains why aol is so expensive, because it's a known trick that if you call to cancel they almost always give you free months. Oh, sure, aol has X million customers, but probably only 60-75% are paying for it at any given time. They just pass the cost on to the ones who "play by the rules" and pay every month. I mostly stopped using aol when I got cable internet.

          (reply to this comment) (link to this comment)

      May 9th, 2006 @ 1:45pm
    • AOL

      by OldFashioned

      Reason AOL users are making less customer service calls is because the fustration of calling and the flowchart answeres you get dont help your problem. They were forced to learn how to solve them on their own!

      (reply to this comment) (link to this comment)

    May 9th, 2006 @ 2:06pm
  • by Josh

    AOL = good
    black = white
    up = down
    1 = 0
    This post is all true.

    (reply to this comment) (link to this comment)

  • May 9th, 2006 @ 2:43pm
  • AOL Blows

    by Anonymous Coward

    Uh, are they freaking stupid? AOL is what, 20 or 25 bucks per month for DIAL-UP?? You can get basic DSL through Verizon for less than that! Or, if you still for some unknown reason want Dial up, you can usually get it through a local ISP for about 10 bucks per month. Who in their right mind would pay for AOL with their s***ty software, lousy Customer Service (or lack thereof) and the hassle??

    (reply to this comment) (link to this comment)

  • May 10th, 2006 @ 9:44am
  • Didn't I read about this a month ago?

    (reply to this comment) (link to this comment)

  • May 10th, 2006 @ 10:15am
  • So, AOL's laying off people...

    by SailorAlphaCentauri

    and they believe it's because their customers have "taken the training wheels off". Yeah. Whatever lets you sleep better at night. I've got to get my uncle off of AOL.

    (reply to this comment) (link to this comment)

  • Jun 15th, 2006 @ 11:17am
  • by Anonymous Coward

    i do not have A O L , i have ROAD RUNNER SO HOW DO I GET IT OFF of my compuer

    (reply to this comment) (link to this comment)

  • Apr 15th, 2007 @ 1:02am
  • AOL has it's Head Too Far Up IT's ASS!!!!

    by Deidre Paulson

    They don't even know what customer service is and the one's that answer the phone are living in Pakistan or India! They hire people working chearoer in another country so they only have to pay 50 cents an hour!!!! AOL DOES NOT KNOW WHAT CUSTOMER SERVICE IS!!!!!! I AM LOOKING FOR THE NEXT ISP SERVICE THAT HIRES PEOPLE IN THIS COUNTRY! IF YOU CAN FIND ONE, LET ME KNOW! AOL'S HAS NO IDEA WHAT THEY ARE TALKING ABOUT!!!! THEIR CUSTOMER SERVICE IS BASED IN INDIA!!!!

    (reply to this comment) (link to this comment)

  • Apr 15th, 2007 @ 1:06am
  • AOL soon to be Ex customer

    by Deidre Paulson

    Everyone is right. AOL is the LOW END ISP Provider. Someone PLEASE bail me out. I'd pay twice for half the service AOL provides!!!!!

    (reply to this comment) (link to this comment)

Add Your Comment

Have a Techdirt Account? Sign in now.
Get Techdirt’s Daily Email
Plain Text HTML
Save me a cookie
  • Plain Text: A CRLF will be replaced by break <br> tag, all other allowable HTML is intact
  • HTML: No formatting of any kind is done without explicitly being written in
  • Allowed HTML Tags: <b> <i> <p> <a> <em> <br> <strong> <blockquote> <hr> <tt>
Close
Have a Techdirt Account? Sign in now.
Get Techdirt’s Daily Email
Plain Text HTML Save me a cookie

Search Techdirt
And now, a word from our Sponsors..



Subscribe to Techdirt's Daily Email Newsletter

Techdirt's Daily Email Newsletter

Related Stories
Close
E-mail It