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Slap Chop Remix Being Used As A Real TV Ad
from the fantastic dept
Back in May, we wrote about the amazing remixed autotuned "rap remix" of the infamous Slap Chop infomercial. In the post, we noted that the ad was almost certainly infringing on basic copyright, but it was actually doing an amazing job attracting more attention to the product. It's much more entertaining than the original ad itself. And, amazingly, it looks like the folks behind Slap Chop (no slouches when it comes to recognizing viral ways to get their message out to the world) have embraced the remix. Details are minimal, but Lee points us to the news that the remix is going to start airing on TV as a real commercial for the Slap Chop:
Reader Comments
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Awesomesauce
Variations of that have pitched since what? The Eighties? And yet I still watch that whole vid. I think they're onto something there.
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If this amazing remix is an example of cultural enhancement purportedly being held back by copyright law, then I guess it is time to turn off the TV and read a book.
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Re:
Ok captain wet blanket. I'm sure glad your sour puss was able to cast your attention this way before shambling off to your painted gray bedroom for a nice nap on nondescript sheets and pillows filled with BORING!
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Boring Life
There is nothing better than calling out how boring tuna will lead to a boring life...
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As Mike has said, content is advertising. Its an awesome job of remixing to make it very entertaining.
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It is already running. You can't miss it. It is WAY long. Check the brand extension channels on digital cable (ID and Military in particular) as that is where I recall seeing it.
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I saw this awhile ago on Huffington Post. It's really cool to see it here on TechDirt, I love this remix. I think it's great that the Slap Chop people have recognized exactly what they had in this remix. For whatever reason, I find Vince Offer and the late Billy Mays to be so interesting and fun to watch.
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Bah! The TF2 scout does it better. http://www.youtube.com/watch?v=B7QIcxoJU4g
or the Heavy for Kaboom
http://www.youtube.com/watch?v=LHgEnN2PFzo
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Re:
and sham wow:
http://www.youtube.com/watch?v=9zhHRcxc_qM&NR=1
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Re:
Wow....no, not even close actually.
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Uh Huh
...a better way to respond to "infringement," by recognizing how you can take advantage of it, rather than breaking out the lawyers and threatening to sue.
That's all well and good until someone produces a Slap-Chop video using mice.
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Re: Uh Huh
There will always be unintended uses for products showing up. The advantage is that unless they made a video using mice 'awesome' so that people want to watch it then it will fall into the vast pit of obscurity and be forgotten.
For some reason your post makes me think of the Bass-o-Matic Saturday Night skit where the whole premise is that they're blending Bass into a drink. Completely gross, absolutely hilarious, and in no way altered my decision to buy my last blender.
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Nice
Great, now the remix is going to be stuck in my head for another week.
It is quite well done in my opinion.
Catchy.
One of the only times I look forward to seeing a tiny infomercial.
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That is cool...
The remix is cool, but the original infomercial is so annoying that the first time I saw it I thought it was a spoof. That device has been around forever and the guy pitching it is so CHEESY I can't believe anyone would buy anything he is selling.
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if they can provide
and make public the increase in revenue this is the kind of stuff those automatons programmed to litigate like its 1999 and earlier need to see to maybe at least say "you know, ..." ease up on the laws of copyright infringement with fair use, cause it may make them money to do so. (psst...we all know it would, and probably some of us who bother to make these creatively warped sketches as well)
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ok, that was freakin amazing.
yes, the exact same thing has been around for the last twenty years or so, but A)I watched the entire thing and B)I now would have no problem buying one simply for the fact that they are taking that and using it as an ad rather than suing the hell out of the guy that put it together.
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Genius
The guy that made this remix is a genius.
I found it riveting - I actually watched it until the end and then went to see the (boring, sleep-inducing) original.
This is the first commercial I've watched in ages.
The only thing is - how do I get it to stop from running over and over in my head?
If i buy a slapchop, will the music stop? I guess I'll buy a slapchop.slapchop chopslap. must have chapslop slopchap.chipchapslop. whatever.
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And woot has a set of knock offs today for $12. :)
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Two quick questions:
- Is/should the creator of the re-mix be compensated or is it still seen as property of the Slap Chop people?
- Do we really have to love his nuts?
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What about the monkeys?
It's all fun and games until someone uses that thing to slap their monkey.
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Slap Chop Remix
It's amazing how easy it is to put an unauthorized commercial together: and how willing corporations, if not embracing them outright, turn a blind eye to what you do, as long as you don't really trash their product.
In the mid-90's, I operated a website called the Church of SPAM. The good people at Hormel® never bothered me because I only sang praises of SPAM®, while trouncing rival, ripoff product Treet®. At the same time they were shutting down other sites that used their name inappropriately, I was left alone.
For the last year, I've had a video on YouTube that concerns Burger King.
http://www.youtube.com/watch?v=X8WqtToeHpE
Again, not only no comment from Burger King, but I've had folks suggest I should do commercials for them.
You be the judge.
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Ha, its pretty funny yet catchy.
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Using this remix isn't exactly rocket science, it's a cute remix that people will enjoy (to some point).
The reason they embrace it? They have NOTHING to lose. There is no lost sales of the original commercial (nobody was buying the ad, just the product), and the remix helps to extend the ad and make more sales (the intent).
Not exactly the music industry, is it? The object in music is to sell music, not a third product. So there is no easy way to link this to music unless you first assume that nobody is buying music.
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Someone link to the story of the re-mixer suing slap chop for unauthorized use of the remix.
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DUDE
I just saw this commercial today! It took up the entire commercial break, and I laughed my butt off!
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awsomenesss
this clip is awesome ^^ i can watch it like a bajillion times
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i would never wathc the original commercial, but i saw this late one night and did watch it, so it is definitly a way to hold viewers.
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Awesome Vid
It never gets old. I love it. Love the slap chop too.
Great item they're cheap now. Ebay.com has them cheap and i found a website that sells them for under 14 bucks including shipping! (www.embdoc.com) btw it really isnt the best when chopping tomotatoes ;(
Best used when doing a lot of cooking.
Susan D.
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I just saw this on TV. this is incredible.
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