Studies

Studies

by Mike Masnick


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Trillian Coming On Strong

from the amazing-concepts dept

Trillian's IM program that lets people connect with all the major IM services (for the time being) is growing very rapidly, despite the companies small size and lack of marketing power. However, by simply doing what the big players refuse to do (interoperating), and thereby giving usrs exactly what they want, people are flocking to Trillian. It's amazing what giving your users what they want will do. The study also points out that Trillian users tend to spend more time on IM than any of the other major players. However, that could just be because the types of folks who have heard about Trillian are those of us who seem to spend a ridiculous amount of time online (not that there's anything wrong with that...).

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