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AT&T Wireless To Introduce The How Many Bars Do You Have Man
from the form-of-flattery dept
Now that AT&T Wireless is trying to bounce back from all the troubles they've been having, they've decided to steal a page from competitor Verizon Wireless. While they promise that they've fixed a lot of the problems that caused them problems and have very publicly apologized, they're also starting up a marketing campaign that will try to get the phrase "How many bars do you have?" as famous as "Can you hear me now?" I can just imagine the thought process. AT&T Wireless execs standing in a bunch of mobile phone users listening to what they're saying, knowing they can't use "Can you hear me now?" Maybe it's just me, but "How many bars do you have?" just isn't that convincing.
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"How many bars do you have?"
Um... We have about 11 bars in my town, but its a College town, so thats to be expected...
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We've got about 6500 of them here.
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Hope people have short memories...
Ah, the irony -- one of my wife's biggest complaints when she was using AT&T was that she would often have one or two "bars" and yet be totally unable to make or receive calls. From what we heard, this pattern was rather common here in NYC.
Rather a sad "me, too" advertising play, in any case.
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I heard it this morning...
just over the weekend, from reading the article...
I was driving into work this morning and I heard it... just as I was passing the Cingular Corporate Headquarters in the Philly area.
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