Run Around NYC So You Might Have The Chance To Buy A Pair Of Sneakers?
from the run-around-the-city dept
While it doesn't sound quite as fun as PacManhattan, Nike seems to be getting into the spirit of real world/wireless games by coming up with an advertising campaign that will send SMS text messages to mobile phones telling them where they can find a particular poster. When they arrive at the post, they're told to submit the special code on the poster back to Nike. Players get points for both the number of posters they find and the speed with which they get to them. If they "win" they get a chance to "pre-buy" a pair of new Nike sneakers. Winners get the chance to buy something? Doesn't seem like much of a win to me, but maybe I'm just holding out for those smarter sneakers. Also, to be honest, this game doesn't sound like much fun. It sounds sort of like a mobile version of "fetch." They tell you where to go, you go, and you retrieve a code and send it back to them. Where's the challenge?
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Improvement
I think that thugs armed with chains and lead pipes guarding the posters would add challenge to the game.
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PR Disaster
What an excellent way to find a good place to protest Nike.
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marketing to idiots?
A lot of marketing droids seem to think that their customers are just plain stupid. Maybe this stunt will show whether they're right.
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Re: marketing to idiots?
Highly unlikely sadly.
I'm sure plent of sheeple will line up for the chance to pre - purchase ( what a freakin' joke ) Nike shoes ...
Why ?
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challenge...
the challenge is, the more time it takes, the less points you get,
overall winners will get a prize (check on operation6435.com)
if nike did something wrong, its the press release and its lack of info.
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