Studies

Studies

by Mike Masnick




Online Gamblers Are Suckers For Online Ads

from the hello,-gullible-people! dept

Online advertisers love online gamblers. Not only are they dealing with addictive personalities with money to spare and a poor understanding of math, it also turns out that (in the UK, at least) online gamblers are suckers for online ads. They notice ads, they read ads, they remember ads, and they like ads much more than non-online gamblers. Now we know why every other online ad these days seems to be related to a casino. How long will it be until the major online advertising companies in the US use this data to "convince" the government to legalize online gambling here?

2 Comments | Leave a Comment..

 
 

Reader Comments

(Flattened / Threaded)

    Jun 22nd, 2004 @ 12:18pm
  • No Subject Given

    by Anonymous Coward

    "How long will it be until the major online advertising companies in the US use this data to "convince" the government to legalize online gambling here?"

    Just as soon as the proper palms are greased.

    (reply to this comment) (link to this comment)

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