Overhype

Overhype

by Mike Masnick




Will Online Gaming's Addictive Marketing Get Them In Legal Trouble?

from the rethinking-the-marketing-strategy... dept

For years, people have described how online multi-player games like EverQuest were addictive, and the industry loved it. In fact, many started using the phrase in their own marketing materials. Now, however, some are wondering if the self-proclaimed addictive labels are going to come back to haunt online video game makers when lawyers come along to blame them for just about any crime associated with the game. Already there's been talk about blaming such games for suicides and for child neglect -- and calling the game "addictive" in the marketing probably won't help the game makers' side of the story in front of a jury.

4 Comments | Leave a Comment..

 
 

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  1. Jun 28th, 2004 @ 6:30am

    new business opportunities

    by aNonMooseCowherd

    This may open up a whole new market of products that alert parents when their kids are ODing on games.

    (reply to this comment) (link to this comment)

  2. Jun 28th, 2004 @ 9:17am

    Crack

    by Anonymous Coward

    Crack - The OTHER white drug !

    (reply to this comment) (link to this comment)

  3. Jun 29th, 2004 @ 8:15am

    Re: new business opportunities

    Maybe it should alert the kids when the parents are ODing on the games...

    (reply to this comment) (link to this comment)

  4. Feb 13th, 2007 @ 12:06am

    hehe

    by jam

    wala lang

    (reply to this comment) (link to this comment)

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