Deals

Deals

by Mike Masnick





Doubleclick Puts Itself Up For Sale

from the well,-look-at-that... dept

Well, it looks like the darling of internet advertising in the first bubble hasn't been able to successfully leverage that reputation into the second bubble. Doubleclick, the ad network that defined internet advertising during the late 90s, apparently hasn't been able to adjust enough to realize that search engines are the advertising networks of this millennium. They've now hired Lazard Freres to look at "strategic options," which is the weak code words for "sell us quickly." Now the question is who might be interested?

1 Comments | Leave a Comment..

 

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  1. I'm in...

    by Oliver Wendell Jones - Nov 1st, 2004 @ 9:30am

    If anyone wants to create a geek-fund to buy up the company and burn it to the ground, count me in for $10....

    (reply to this comment) (link to this comment)

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