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SMS Text Messaging Puts The Hurt On Greeting Card Companies
from the who-needs-them? dept
While the greeting card industry has been able to survive the growth of email and electronic greeting cards, it appears their next big challenge is going to be surviving the popularity of SMS text messaging. At least in India, the industry is declining, and blaming text messaging consumers for daring to simply write their own message and send it directly, rather than shelling out for a paper card with a pre-written sentiment.
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How hard is it to goto Hallmark and use your phone to copy down what a card says?
Of course, it probably doesn't carry the same sentiment if you're sending a card to say...a recent widow.
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