RSS
Twitter
Warner Offers Cheap DVDs In China To Combat Counterfeits
from the didn't-expect-that dept
Considering the entertainment industry's standard response to unauthorized copying of content and counterfeit products, it's quite surprising to see them actually respond to the issue via pricing, rather than legal means. Usually, the industry uses its lobbying efforts or lawyers to exert pressure on those involved or (in foreign countries) to put pressure on local governments to "crack down" on the counterfeiters. However, Warner Home Video is apparently recognizing that the issue can't just be solved this way, and has realized that it's a market perception problem. Their products are simply too expensive. With that in mind, they'll be offering super cheap DVDs in China soon after the theatrical release. The movies will be priced around $2.65, which is more than the standard $1 the counterfeiters charge, but still much lower than the standard price. They're hoping that the better quality and the legitimacy will make it worthwhile. Who knows if it will work, but it's nice to see them at least recognize that price is an issue in all of this.
Reader Comments
(Flattened / Threaded)
No Subject Given
Won't bootleggers in America just start buying these up in China and selling them here in the US for huge markups?
(reply to this comment) (link to this comment)
Re: No Subject Given
Two Words
Region Coding
(reply to this comment) (link to this comment)
Re: No Subject Given
Region coding is not the only way. Most likely Chinese only language track. China is a huge market that can justify a custom release.
(reply to this comment) (link to this comment)
Re: No Subject Given
As another poster said in a previous discussion:
Price & cost are two different things.
If the consumer is not willing to pay the price than its a bad product.
Warner Bros LOWERING their price just means that theitrr disks were too high for the average Chinese consumer & therefore they bought the illegal alternative.
Don't run right out & buy something right after its released ... six months later you can pick it up for 1/3 to 1/2 in many cases.
(reply to this comment) (link to this comment)
Re: No Subject Given
If the entertainment companies would sell movies (or CD's) here in America for $3, I would surely spend more than I do now and they would get more of my money every month. In the 80's, it pained me to spend $8 on an album - spending twice that amount now for a crummy 1/2 hour of songs isn't my idea of value...
(reply to this comment) (link to this comment)
Add Your Comment