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Lego Website Lectures Anyone Who Thinks It's Legos
from the chill-out dept
Legos may be a fun toy, but it seems that some of the marketing folks there are fairly humorless when it comes to their website. The company wants to protect its brand, which is fine, but if you accidentally type in legos.com rather than the more appropriate lego.com, the company doesn't just forward you to the proper website -- it gives you a lecture on how to properly spell their name. Oh yeah, they also want to focus on the fact that the brand is completely capitalized, but we're not going to give in to that either.
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We want passionate users...
unless you don't spell our name right, of course.
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LEGOs
Wow now that's interesting. Lego my ego.
That's one way to fix someones grammar. Although I don't believe the people in the TV marketing crew have caught on to this one.
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No Subject Given
not only that, but they expect you to read the diatribe in under 10 seconds.
you have to rapid tap the ESC for 10-15 seconds to avoid a redirect. in firefox at least.
sheesh, could someone hand me a kleenex.
i think katrina may have brought the flu to cleveland.
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No Subject Given
Of course, if you type in "kleenex" or "q-tips" you get a sadder redirect:
"because we were branding idiots, we never defended our brand names and thus have little control (and shrinking market share) over the innovations we brought to market"....
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rofl
excellent... and so you should to ashamed for spelling it wrongly!
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No Subject Given
legos legos legos legos legos legos legos legos legos legos legos legos legos legos legos legos
legos legos legos legos legos legos legos legos
legos legos legos legos legos legos legos legos
legos legos legos legos legos legos legos legos
legos legos legos legos legos legos legos legos
Somebody in Denmark is having a heart attack now.
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Re: No Subject Given
I agree! If they don't put up those annoying notices once in a while, then they'll have a hell of a time protecting their brand name if it ever becomes a court issue.
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More than one
When I'm talking about those bricks, I'm usually talking about many of them, not only one - hence, Legos .. more than one Lego. They should be happy for the publicity
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Because they got burned
Anyone remember the Polish artist who built the Lego Holocaust Camp, because he deceived Lego into believing that he was making "Lego art"? I can see Lego being more paranoid since then.
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Legos
It's a part of America!! Fight the Lego Power!
I was just thinking about how snooty they must be cause you can't just go out to wal-mart and buy a huge bucket of them like you could when I was a kid. You have to buy some dino-movie-maker-bio-astro-knights-amonga kit to get anything...
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Re: rofl
Got grammer?
should be not should to hehe
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legality
They're doing it to protect their copyright status. By law if you don't make an effort then you can lose it. Effort is the key word though, they don't really care if people say legos I bet but in the future they may need to tell a court that they've made efforts in protecting their copyrights.
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Re: Legos
Yeah, but you can buy a giant tub of generic Lego-compatible blocks at Wal Mart for about what the giant tub of real LEGO used to cost. I use them to build mold boxes for pouring RTV molds because it's easy to build them to a convenient shape. And I don't have to pay like fifty bucks for a brand name. You'd think if they want to enforce a copyright they wouldn't have let anybody sell blocks that use the same interlocking pattern. Otherwise, what's the point?
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Re: No Subject Given
Heard that back in the 80's, Xerox was sending out letters asking their customers to not to use their brand name in place of the word "copies", or as a verb:
"I'm going to xerox this report"
"I'm going to make some xeroxes(sp?) of this report"
Apparently, they feared the X word would slip away and become public domain. I don't know what the law says, but I worked for a competing brand at the time, and we thought it really curious, seemed like the kind of brand recognition that most companies would give a left one for.
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No Subject Given
Adobe did the same thing with Photoshop.
"Correct: I just finished editing an image with Adobe(TM) Photoshop(TM).
Incorrect: I just photoshopped an image.
Incorrect: I just finished editing an image in Photoshop."
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Re: Legos
You can go to a LEGO store and buy basic buckets of bricks. Just because WalMart doesn't stock it, doesn't mean it doesn't exist.
And good for LEGO for protecting their name. It's only America that tries to call it Legos anyway. I think there's also legal precident where they can lose their trademark if it's used incorrectly too much.
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Re: Legos
Sure, for about sixty bucks. You don't see LEGO stores in the U.S. If you don't get it at Wal Mart you have to go to TOYS "R" A MULTI-BILLION DOLLAR INDUSTRY and get it there.
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Lego? Who cares?
Who the fuck cares about legos anymore, ever since they started coming out with these pre-fab blocks that have just about zero creativity-inducing quality?
Buying new lego is an investment in brainwashing.
Building stuff with the old school blocks will make you a genius.
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They changed it after these articles...
Its been changed, instead it just says "you're probably looking for the lego Brick and Toy company, we are redirecting you to www.LEGO.com
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Re: Lego? Who cares?
Your a silly moose. And by the way,geuss who cares about LEGO ? That's beep'n right. You guessed it, me.So who cares about you anyway? hmm?
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Lego
Look at all the snows outside. Think I'll have me a nice cup of hot chocolates.
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