Scams

Scams

by Mike Masnick




Mercedes Crashing Demo Was Faked... But Not To Crash

from the so-they-say dept

Remember a couple of weeks ago, when we had that story about the demonstration of Mercedes' new radar braking system that failed, causing a 3-car pileup? At the time, Mercedes blamed the steel warehouse they were in. However, it appears there's a bit more to the story. C. Bronte writes in to point out a followup story where it's revealed that Mercedes is now claiming they knew ahead of time it wouldn't work, and had told the TV reporters exactly that -- but the reporters still wanted to film it in that environment. So, they had planned to fake the entire thing, using drivers who would hit the brakes at the appropriate time. The problem was that, due to the smoke machine, the drivers couldn't see the cars in front of them. They tried to use a block of wood on the ground to mark where the drivers should stop, but (Mercedes claims...) the suspension on the car made it so the drivers didn't notice running over the wood, leading to the pileup. So, it was still an accident, but not so much due to a technology failure (that was expected), but due to human error. Who knows how true this is, or how much is simply Mercedes trying to spin the story in a more positive manner, but apparently the journalist who set this up has been fired.

3 Comments | Leave a Comment..

 
 

Reader Comments

(Flattened / Threaded)

    Nov 28th, 2005 @ 10:30am
  • LIES

    by Sissy Pants

    That has to be another load of doo dee! If Mercedes knew it wouldn't work, then why would they agree to film it anyways? Then, try to trick the journalists?

    That sounds like hogwash... Oh, wait! I guess the VP from Sony works for Mercedes now and has decided that most people don't know what a wreck is...

    (reply to this comment) (link to this comment)

  • Nov 28th, 2005 @ 10:32am
  • journalist?

    by theStorminMormon

    the journalist who set this up has been fired

    That last line is unclear to me. If you're working for Mercedes, you're not really a journalist. Did you mean publicist, perhaps?

    (reply to this comment) (link to this comment)

    • Nov 28th, 2005 @ 11:27am
    • Re: journalist?

      No, the journalists pushed to have the fake demo go on. Mercedes said they shouldn't because it wouldn't work, and the journalist said it was fine, they'd fake it, so that the TV show could get good visuals. So, according to the article, it was the journalist who talked Mercedes into letting this go forward.

      (reply to this comment) (link to this comment)

Add Your Comment

Have a Techdirt Account? Sign in now.
Get Techdirt’s Daily Email
Plain Text HTML
Save me a cookie
  • Plain Text: A CRLF will be replaced by break <br> tag, all other allowable HTML is intact
  • HTML: No formatting of any kind is done without explicitly being written in
  • Allowed HTML Tags: <b> <i> <p> <a> <em> <br> <strong> <blockquote> <hr> <tt>
Close
Have a Techdirt Account? Sign in now.
Get Techdirt’s Daily Email
Plain Text HTML Save me a cookie

Search Techdirt
And now, a word from our Sponsors..



Subscribe to Techdirt's Daily Email Newsletter

Techdirt's Daily Email Newsletter

Related Stories
Close
E-mail It