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When The Super Market Aisle Starts Looking Like Times Square
from the buy-me!--buy-me! dept
We've been hearing promises about e-paper for years, so forgive us if we're skeptical about the latest claims from Siemens that their technology really works this time. Eventually someone may get there, but just having a company announce something in the field is clearly no indication of whether or not it'll ever really hit the market. What's odd, though, is that Siemens seems to be pitching this technology as being useful for packaging, suggesting a scenario where the cereal aisle at your nearest super market blinks and flashes at you as you try to decide just how much sugar is needed to make the various cereals taste good. Of course, what they don't explain is how they would ever make the stuff nearly as cheap as the current cardboard boxes -- which seems like it might keep most cereal makers away for now.
Reader Comments
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No Subject Given
It's Minority Report All over again. I wonder if you would be able to re-use the screens to produce your own?
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Re: No Subject Given
It's Minority Report All over again. I wonder if you would be able to re-use the screens to produce your own?
They'd probably say that was a DMCA violation, knowing how things work these days.
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Kellogg's Waiting
Cereal is one of the highest margin items in the grocery store (which is why Target and Wal-Mart now carry it.) Kellogg will be one of the first to use this in packaging when it becomes available.
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No Subject Given
so their gonna put strobe lights in my supermarket? becuase to be honest i would like to go blind looking for some cerial. maybe for milk they will have a continous moo sound.
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I See Law Suits
Flashing lights can induce epileptic seizures in some people. About 10% of the population suffer from this. Flashing ambulance lights, strob lights, and even videogame screens can trigger debilitating and even fatal seizures.
Yeah, the lawyers can't wait. I can see them drooling over this already.
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