Studies

Studies

by Carlo Longino




Online Shopping Empowers Procrastinators

from the fight-for-the-barbie dept

All the uproar over "Cyber Monday" -- the Monday after Thanksgiving, when people supposedly rushed online at work to do holiday shopping -- both about how it was a PR invention, and then that the actual date simply got screwed up has obscured the real truth about online holiday shopping: that it lets people procrastinate. A study says that people spent 29 percent more online last week than they did in the same week last year, spurred on by last-minute promotions and cheaper, faster shipping. It's getting down to the last minute to get things in time for Christmas or the beginning of Hanukkah -- so next week, expect to see a story about how well emailed gift certificates sold this week.

3 Comments | Leave a Comment..

 
 

Reader Comments

(Flattened / Threaded)

    Dec 22nd, 2005 @ 3:04pm
  • Email Eh?

    "next week, expect to see a story about how well emailed gift certificates sold this week."

    I wish they could e-mail me a pony...

    Actually, I'm in a sticky situation where I have to venture into the mall in order to get some last minute gifts tomorrow (payday schedule sucks). I'm sure there's a few people like myself who'd rather avoid any rush and just use the net as a place to shop instead of fighting tooth and nail at a mall for the next hot gadget for their technophile buddy.

    (reply to this comment) (link to this comment)

  • Dec 22nd, 2005 @ 4:04pm
  • No Subject Given

    by haggie

    Was going to drag my procrastinating ass over to Tiffany after work. Found out that I could order today online for Saturday delivery. I haven't step foot into a retail store since early November.

    (reply to this comment) (link to this comment)

  • Dec 22nd, 2005 @ 6:54pm
  • Like I said before....

    To buy it on-line and show up at the store to pick it up and not have to look or shop for anything is a wonderful invention. Just grab and go.

    (reply to this comment) (link to this comment)

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