Wireless

Wireless

by Carlo Longino


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Don't Get Too Excited About That Free Google WiFi

from the strings-attached dept

There's been a lot of excitement about the Google-Earthlink bid to build citywide WiFi service in San Francisco, particularly Google's plans to offer a free, ad-supported service. Now, the two companies are planning to team up in another city, but Earthlink's CEO says the free services will be much more limited, since he thinks it will be hard to generate the $7 per month per user needed to break even. All users will be able to access are area web sites and Google's local search -- which should put a damper on people's enthusiasm. While the idea of free citywide WiFi sounds great, it looks like it's something that's difficult to deliver: remember, too, that Philadelphia officials first talked up the idea of free WiFi there, and now it's become $10 or $20 per month. This isn't to say that municipally-supported WiFi networks are a bad idea, but rather just that they may not provide the free connectivity some people are expecting. Update: A new survey says that people don't want to pay for public WiFi, which would seem to go against what the Earthlink CEO says -- but more people say they don't use public WiFi because they don't need to, which would validate what he's saying. Pricing and business model are things that can be adjusted, but convincing people both that they need to use WiFi networks then getting them to pay for it might be a tough task.

38 Comments | Leave a Comment..

 

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  1. by jeremy - Apr 12th, 2006 @ 11:56am

    Earthlink seems to be looking for a comeback, but if they damper the free stuff that much i dont see it becoming as popular... alot of people want to be able to demo everything or close to it, then be offered it all unlimited for a fee, if they did a speed cap on free to still be a reasonable speed i could see it taking off much better

    (reply to this comment) (link to this comment)

  2. by Casey - Apr 12th, 2006 @ 12:57pm

    Still, even at $20/mo it's better than paying the same or more for internet access just in your home. If it's city wide, then couldn't you take your laptop anywhere in the city and access the net? Nothing in this world is free, and I doubt we'll ever see truely "free" internet acess.

    (reply to this comment) (link to this comment)

  3. by anonymous coward - Apr 12th, 2006 @ 12:59pm

    $10-20 for moderate speed WiFi access beats $50 to comcast. you can poo-poo all you want. sounds good to me. and capped and ad-supported free service will be great too. want do you want for nothing?

    (reply to this comment) (link to this comment)

  4. by Jonathan Garcia - Apr 12th, 2006 @ 1:03pm

    The free WIFI was a little too good to be true. I think if people could subscribe to this city-wide service it would be good, as long as it was competitive to other Internet Service Providers.

    (reply to this comment) (link to this comment)

  5. makes sense

    by KinGnU - Apr 12th, 2006 @ 1:04pm

    it makes sense due to the fact that they start providing the free service there will be a point were it will not be enough and then they will have to invest more and more, and i personally think that as a business they wont keep that service for a long time.

    (reply to this comment) (link to this comment)

  6. why...

    by Mark - Apr 12th, 2006 @ 1:12pm

    why do people still expect that IT be free?

    (reply to this comment) (link to this comment)

  7. Re: Free Internet Access

    by Allen - Apr 12th, 2006 @ 1:28pm

    Although is sounds like a good idea, I (and many) would lose too many benefits of having your own residential service. For instance, networking devices together (Tivo, Flie Servers, desktops, etc.). In order for the desktops to be Wi-Fi accessible, you would have to pay for adapters, which are reasonable but still not free. To limit my viewing capacity (local sites only?) would totally put the hammer down on this idea. The great part about the Internet is to be able to reach out to the far corners of the world and in terms of commerce and such. To only get my local targeted (area) websites just wouldn't work for me. Since I already pay Charter for cable, which also provides the needed services for my Vonage, I would rather pay the extra few bucks to have unprecedented speed and access to the Web.

    This is nice for someone that needs to be mobile, but if it isn't 100% open and free, it sounds like there are too many drawbacks.

    (reply to this comment) (link to this comment)

  8. Why should it be free?

    by Brian - Apr 12th, 2006 @ 1:37pm

    Why should internet be free? I don't ever remember pay phones being free.

    (reply to this comment) (link to this comment)

  9. Philly was never free

    by Alpharocker - Apr 12th, 2006 @ 1:40pm

    The Philly wi-fi initiative was never a "free" only proposal. From the moment it had been suggested most said there was the potential a small fee would be involved.

    Also, philly already has $20 wi-fi, at acceptable speeds. Its called Closed Networks. Its not too bad if you don't mind GREAT upload speeds, decent download speeds and signing a contract.

    (reply to this comment) (link to this comment)

  10. There is no

    by Bernie - Apr 12th, 2006 @ 1:40pm

    (reply to this comment) (link to this comment)

  11. $20 wifi

    by Alpharocker - Apr 12th, 2006 @ 1:42pm

    Oh yeah, and you have to log into your router once every 24 hours.

    (reply to this comment) (link to this comment)

  12. Well...

    by NGUVU - Apr 12th, 2006 @ 1:43pm

    If the service is free and if they could force the Google search page as the primary gateway and not allowing DNS resolution for any other website...then all users would be exposed to Google Adwords (until they get away from search and to the site they choose). With that much exposure, the cost of pay-per-click advertising would dramatically increase along with Google's overall popularity and revenue. Therefore the market value for providing a free WiFi service would skyrocket for Google. This would be a win-win scenario for all parties involved. If you don't want to see light advertising via Goolge Adwords...don't use the free service.

    (reply to this comment) (link to this comment)

  13. Re: Well...

    by meoryou - Apr 12th, 2006 @ 1:59pm

    yes, since you know i ignore the ads on my pay connection (and block them too) i'm SURE i am just gonna convert because my access is now "free".... i can get "free" access just about anywhere i want, you would be surprised at how many open wifi spots there are...and how you can offer to setup security on them for a reasonable price (not to mention keep the WEP, WPA etc. keys for later "administration" use >:-) )

    (reply to this comment) (link to this comment)

  14. City Wide Wi-Fi

    by Chris - Apr 12th, 2006 @ 2:11pm

    The main problem with all WiFi systems is line of sight and signal strength. Having worked for two seperate companies that offer city wide wifi I can assure you that lighting up a entire city is no easy task. A major misconception about city wide wifi access is that you are free to roam about the city and maintain a continous connection. Currently the only way to do this is having a system in place similar to that of a cell phone network. A licensed frequency specificaly for WiFi only. This we see from companies such as Verizon. However, the equipment needed to offer this type of service is by no means cheep, and to use it provide free access means alternative means of revenuve have to be looked for, usualy supported by ads.

    The alternative to providing city wide access is to use either standard 802.11 or MMDS. With MMDS you need a large receiving antenna, a trasnceiver, and a modem which offers virtualy no portability. Not to mention a license from the FCC which sprint has almost exclusive rights too. With 802.11 you have to worry about interferance and SSID authentication. As you move about with your standard 802.11 card scanning for that SSID to connect to, you'll more than likely connect to the same SSID from several transmitters. Knowing which transmitter to connect to is determined by signal strength. So if you're in between two transmitters, and singal strength is fluctuating it's liekly your connection will continualy drop and reconnect between the two.

    So in order to provide a free service to a wide coverage area that is more practical and cost effective than walking into a starbucks, or piggy backing off a random unsecured router, means having equipment that can maintain a continous link with the end user. Seeing as the equipment needed to support a semi-Line of Sight system, that can blast through all the skyscrapers, cars, and whatever other microwave absorbingreflecting objects scatter about a city is pretty costly, I wouldn't expect to see any FREE WiFi service anytime soon.

    (reply to this comment) (link to this comment)

  15. Funny

    by Robert - Apr 12th, 2006 @ 2:15pm

    Ad supported WiFi doesn't sound appealing to me.

    (reply to this comment) (link to this comment)

  16. land of the free, eh?

    by Bob - Apr 12th, 2006 @ 2:20pm

    "Free" usually translates to "lame." Whenever there is an option for tiered service, the lower tiers usually suck and the tiers that don't suck are pricey. You can get cable for $30 a month, but if you want to watch movies, you need to pay through the nose for a higher tier of service. Just look at the "free laptop" or "free iPod" deals on the Web. You have to jump through a ton of hoops before you get your free item, and the cost, while not necessarily financial, is substantial.

    (reply to this comment) (link to this comment)

  17. by Bloke - Apr 12th, 2006 @ 4:05pm

    there's free wifi in Long Beach, CA

    (reply to this comment) (link to this comment)

  18. by Bloke - Apr 12th, 2006 @ 4:08pm

    Here's the link http://www.longbeachportals.com/

    (reply to this comment) (link to this comment)

  19. by Tony - Apr 12th, 2006 @ 4:24pm

    There's free WiFi in Riverside, CA.

    (reply to this comment) (link to this comment)

  20. by Tony - Apr 12th, 2006 @ 4:25pm

    Free WiFi in Riverside, CA:
    http://www.smartriverside.com/

    (reply to this comment) (link to this comment)

  21. by Anwar - Apr 12th, 2006 @ 4:33pm

    Why bother with that when in a fw years time, they could just hook up off a 4g cell phone network??

    (reply to this comment) (link to this comment)

  22. Most complain, some take action...

    by Paulo - Apr 12th, 2006 @ 5:34pm

    check out http://socalfreenet.org/ for free broadband in San Diego. SoCalFreeNet.org is a non-profit community group dedicated to building, deploying and growing public wireless networks to increase widespread broadband adoption and create an empowered, connected society, where technology becomes a community resource. They are grassroots, community based volunteers who will help you build and use free wireless networks using Wi-Fi technology.

    (reply to this comment) (link to this comment)

  23. by David Mcleod - Apr 12th, 2006 @ 5:47pm

    whats WiFi?

    (reply to this comment) (link to this comment)

  24. Re: Re: Free Internet Access

    by Anonymous Coward - Apr 12th, 2006 @ 6:17pm

    Don't worry about the 'local sites only' clause - it won't take 24 hours for a 'local' site to offer a URL passthrough script, mark my words...

    (reply to this comment) (link to this comment)

  25. I Don't Like to Pay

    by DD - Apr 12th, 2006 @ 6:51pm

    I don't like to pay my mortgage but I do. Either these services will be worth paying for or they won't. Like's got nothing to do with it.

    (reply to this comment) (link to this comment)

  26. I Don't Like to Pay

    by DD - Apr 12th, 2006 @ 7:14pm

    I don't like to pay my mortgage but I do. Either these services will be worth paying for or they won't. Like's got nothing to do with it.

    (reply to this comment) (link to this comment)

  27. I cant believe no one has said

    by Gorthax - Apr 12th, 2006 @ 7:47pm

    mid - late 90`s NETZERO...

    Whats so different? Its just a new generation of ad supported "free"...

    (reply to this comment) (link to this comment)

  28. by Anonymous Coward - Apr 12th, 2006 @ 8:03pm

    Sgt. Michael Germano and Worcester County Sheriff Guy Glodis stand in the new mobile command center during a press conference at the Shrewsbury Police station Tuesday.

    (reply to this comment) (link to this comment)

  29. Free WIFI is great !!!

    by name - Apr 12th, 2006 @ 8:04pm

    I love my free WIFI ISP - linksys

    They are great and seems to be everywhere !! we dont need no st*nkin Earthlink paid WIFI

    (reply to this comment) (link to this comment)

  30. Oakland County, MI, has WiFi

    by Brian - Apr 12th, 2006 @ 8:36pm

    Oakland County, MI, will be the first large city in the nation to have widespread FREE WiFi. It comes by the end of 2006. I live in this area, and I will reap all the benefits! ha!!

    (reply to this comment) (link to this comment)

  31. Google-Earthlink??

    by AnarChaos - Apr 12th, 2006 @ 9:31pm

    You mean Google-TimeWarner right??

    Is that why TimeWarner(AOL) has made a deal with Google to EXCLUSIVELY use Google search for the AOL software/browser INSTEAD of any other search engine (notably MSN)???

    (reply to this comment) (link to this comment)

  32. More hotspots

    by AnarChaos - Apr 12th, 2006 @ 9:34pm

    "... anyone in Kamloops and anyone within a 25 kilometer radius, depending on terrain, of broadcast towers will be able to get high-speed Internet at their home or office."

    from: http://www.darrenbarefoot.com/archives/2004/12/kamloops-the-bastards-gets-wifi-everywhere.html

    (reply to this comment) (link to this comment)

  33. Free? WiFi

    by Daniel McNerney - Apr 12th, 2006 @ 9:36pm

    Thing one as a San Franciscoian I look forward to “low priced WiFi” it solves so many problems. Being able to log on from almost any were in the city (very useful) and not having to pay Att or Comcast for service you don’t use just to get the services you do. I’d much rather use Direct TV and Voip (cheaper).

    Thing two you won’t loose your local home network. You will simply set you computer to act as a gateway to your router

    With the price of dsl and cable now running at close to $35.00 a month (come on forget the lure you in specials) $20.00 dollars a month sounds very reasonable for universal access. This will be a good deal

    Just think of the new Voip wireless phones. Screw your cell bill.

    Daniel McNerney Comcast at home, Att at work. I pay for both

    (reply to this comment) (link to this comment)

  34. Re: Well...

    by ITGuy - Apr 12th, 2006 @ 11:11pm

    Extremely well put.

    (reply to this comment) (link to this comment)

  35. Re: City Wide Wi-Fi

    by Monte Graham - Apr 13th, 2006 @ 5:14am

    I live in St. Cloud,Florida and as of March 6th 06 we have free city wide Wi-Fi highspeed internet service.

    (reply to this comment) (link to this comment)

  36. I wish

    by confusedwiseman - Apr 13th, 2006 @ 5:19am

    I've had a hard time finding dsl or cable that is less than $40.00 a month. (The lure you in special was 29.99 / mo.)

    (reply to this comment) (link to this comment)

  37. Google Needs to Provide WIFI everywhere

    by Gary Ferguson - Jun 6th, 2006 @ 11:52pm

    Google's key models work on Internet accessibility. eg. GoogleEarth and the new Spreadsheet App.

    Google therefore should be working on capturing the WIFI world with uncapped everywhere access for under $20.00 per month.

    This will require major Capex and partnership building.

    (reply to this comment) (link to this comment)

  38. FREE WIFI COMES AT A PRICE

    by ROBERT PAWLUSIAK - Aug 7th, 2007 @ 3:32pm

    TO ALL THE PEOPLE THAT LIVE IN A WORLD THAT THINGS SHOULD BE
    FREE THEIR COMES A PRICE THE GOVERMENT SHOULD PAY YOU SAY!
    WELL MY FRIEND THE PEOPLE THAT FUND THE GOVERMENT IS YOU, WEATHER IT IS LOCAL,STATE OR FEDERAL HOW CAN PEOPLE BE NAIVE. BOB PAWLUSIAK

    (reply to this comment) (link to this comment)

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