Too Much Free Time

Too Much Free Time

by Mike Masnick


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Rupert Murdoch Has Jumped The Shark

from the nice-work dept

It's hard to resist a title like that one. However, with Rupert Murdoch buying up any and every site he can find where the kids like to hang out, it appears that he's now, literally, purchased jumptheshark.com (for the three or four of you who don't get the reference, go here). Actually, it's TV Guide/Gemstar (partly owned by Murdoch) who decided to make the purchase, but with all the talk about how Rupert somehow has a deeper understanding of the internet than most of his peers, it's certainly worth asking if there will be a point at which Rupert has... well... jumped the shark.

12 Comments | Leave a Comment..

 

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  1. by Justin - Jun 22nd, 2006 @ 11:29am

    Man, I sure love irony.

    (reply to this comment) (link to this comment)

  2. Hmmm

    by T. - Jun 22nd, 2006 @ 11:35am

    It's strange, it seems Murdoch hasn't come up with a viable profit model for these sites that he's buying. He's purchasing eyeballs but doesn't know what to do with them yet. Should be interesting to see what happens...

    (reply to this comment) (link to this comment)

  3. ???

    by Mousky - Jun 22nd, 2006 @ 11:44am

    Anyone get the feeling that the Jumping the shark entry in Wikipedia is nothing more than a big advertisment for jumptheshark.com

    (reply to this comment) (link to this comment)

  4. who say's he's not profiting

    by Sean - Jun 22nd, 2006 @ 11:45am

    Murdoch knows what he's doing. You think myspace makes him money, the advertising doesn't. But just think... he's sitting on top of the worlds best marketing tool. Instead of paying some ad firm to go figure out what kids want they all sign up and tell him. Now everything from his brands to every single show and ad on fox can be targeted by the information he gains from these sites.

    (reply to this comment) (link to this comment)

  5. by anonymous coward - Jun 22nd, 2006 @ 11:52am

    1.) Buy eyeballs

    2.) ?????

    3.) Profit

    (reply to this comment) (link to this comment)

  6. by Anonymous Coward - Jun 22nd, 2006 @ 12:14pm

    I predict that by this time next year, Murdock will get the Malachi Crunch.

    (reply to this comment) (link to this comment)

  7. This has nothing to do with Rupert

    by Artie's Liver - Jun 22nd, 2006 @ 12:25pm

    It is simply the fact that Jon Hein is the man.

    (reply to this comment) (link to this comment)

  8. Rupert adn Sharks

    by Rufus - Jun 22nd, 2006 @ 1:34pm

    I'm sure he just bought to stop any of his shows from being listed....

    (reply to this comment) (link to this comment)

  9. by Anonymous Coward - Jun 22nd, 2006 @ 1:53pm

    He should take over china

    (reply to this comment) (link to this comment)

  10. By this time next year...

    by Anonymous Coward - Jun 22nd, 2006 @ 1:54pm

    Rupert Murdoch will still have more money than all of us combined, regardless of any bad decisions he makes and won't be wasting time posting to the techdirt his infinate wisdom that everyone really cares about as we do. Hmmm.

    (reply to this comment) (link to this comment)

  11. Re: By this time next year...

    by concerned jurist - Jun 22nd, 2006 @ 2:18pm

    infinite wisdom..

    (reply to this comment) (link to this comment)

  12. by Anonymous Coward - Jun 22nd, 2006 @ 6:03pm

    "Now everything from his brands to every single show and ad on Fox can be targeted by the information he gains from these sites."

    You're not paying attention are you?

    (reply to this comment) (link to this comment)

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