Too Much Free Time

Too Much Free Time

by Mike Masnick





Attention English Teachers: Google Is Officially A Verb

from the fun-for-the-trademark-lawyers dept

Every summer, it's always fun to see what new tech-related words make it into the Oxford English Dictionary as official "words." A few years ago, it was things like "blog," "cyberslacker," and "egosurf." This year, however, the Google lawyers probably won't be all that thrilled to discover that Google has now been included as a verb. Yes, that's right. According to the Oxford English Dictionary, it's now perfectly legitimate to say you "Googled" something. From the standpoint of Google, however, this could take them a step closer to losing the trademark on their own name, as it starts to fall into more common usage. Can Google sue the Oxford English Dictionary?

68 Comments | Leave a Comment..

 

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  1. 1zt

    by zomg - Jul 5th, 2006 @ 11:51pm

    ZOMGBBQ!

    (reply to this comment) (link to this comment)

  2. tricky question

    by racked_all - Jul 5th, 2006 @ 11:52pm

    now that's a tricky job even for google lawyers... But I'm happy to see it in Oxford

    (reply to this comment) (link to this comment)

  3. google'd

    by name - Jul 6th, 2006 @ 12:28am

    i was on google when i googled google and found google in the google result list. google.

    "googldy googldy google. - quagmire"

    (reply to this comment) (link to this comment)

  4. Yep it is. Also, Band-Aid is a noun and a verb.

    by ®idiculous ©rap - Jul 6th, 2006 @ 12:30am

    How can this be anything but good news for Google? It’s not like Yahoo could start advertising to users that they can now “Google directly from the Yahoo homepage!” even if Yahoo wanted to, which they wouldn’t!

    As an individual person in my private conversation, if I wish, I can refer to every ‘adhesive bandage’ as a Band-Aid, but 3M can not;

    I can refer to every ‘cotton swab’ as a Q-Tip if I want, but Georgia-Pacific can not;

    I can refer to every carbonated beverage as a Coke, but Pepsi can not...

    Do you need more examples?

    (reply to this comment) (link to this comment)

  5. by Sohrab - Jul 6th, 2006 @ 1:05am

    I think its good for them. its like when people used to and still say they TiVo'd their show, even if they maybe just have a DVR

    (reply to this comment) (link to this comment)

  6. by Anonymous Coward - Jul 6th, 2006 @ 1:24am

    does this mean that microsoft office will finally be forced to add google and googled to its dang dictionary? I'm getting tired of seeing red lines under "google"

    (reply to this comment) (link to this comment)

  7. by Shanking Stevens - Jul 6th, 2006 @ 2:24am

    Just like Hoover then.
    Shanking Stevens

    (reply to this comment) (link to this comment)

  8. Google is power

    by Sandah Aung - Jul 6th, 2006 @ 3:11am

    This means that one of the influential chronicler of the English has recognised the dominance of Google on the day-to-day language of the people. I think this idea of suing Oxford English Dictionary is absurd since the inclusion of the term only indicates the power of Google to make its way into a global language.

    (reply to this comment) (link to this comment)

  9. by greglas - Jul 6th, 2006 @ 3:35am

    I doubt they can sue, Mike, if the question is serious. They can write a letter saying how upset they are, perhaps.

    (reply to this comment) (link to this comment)

  10. hmm

    by icon Marcel de Jong (profile) - Jul 6th, 2006 @ 3:36am

    Let's Xerox that press release... oh wait.

    (reply to this comment) (link to this comment)

  11. Re: Yep it is. Also, Band-Aid is a noun and a verb

    by Pedant - Jul 6th, 2006 @ 4:38am

    Seeing as its the Oxford English Dictionary english english - american english Plaster = Band-Aid Cotton wool bud/ear bud = Q-Tip beverage = drink

    (reply to this comment) (link to this comment)

  12. Re: Yep it is. Also, Band-Aid is a noun and a verb

    by Pedant - Jul 6th, 2006 @ 4:41am

    Seeing as its the Oxford English Dictionary

    english english - american english
    Plaster = Band-Aid
    Cotton wool bud/ear bud = Q-Tip
    beverage = drink

    (reply to this comment) (link to this comment)

  13. by MEoip - Jul 6th, 2006 @ 4:45am

    That would be perfectly cromulent.

    (reply to this comment) (link to this comment)

  14. ...

    by Stephen Baldwin - Jul 6th, 2006 @ 5:30am

    Seriously now...do we need to make ourselves look any more foolish to other countries? Don't get me wrong, I like google, but to make it a verb. I even understand that it has become a huge part of our language, but do we need to let other countries know that. T_T

    (reply to this comment) (link to this comment)

  15. Re:

    by Anonymous Coward - Jul 6th, 2006 @ 5:47am

    Does this embiggen Google?

    (reply to this comment) (link to this comment)

  16. GOOGLED

    by JEFF - Jul 6th, 2006 @ 5:59am

    GOOGLE IS THE DOMINATOR RESISTANCE IS FUTILE

    (reply to this comment) (link to this comment)

  17. Google

    by Norwegian Dude - Jul 6th, 2006 @ 6:00am

    Here in Norway, google is often used as a verb. It's very common, and i belive that we will adapt this verb from the english language in a few years just like we have adapted many other words.

    (reply to this comment) (link to this comment)

  18. by sheepo - Jul 6th, 2006 @ 6:01am

    lol it's about time! most people i know have been usin google as a verb for ages now! i googled this, i googled that.. bla bla.. now its official! awesome! =D

    (reply to this comment) (link to this comment)

  19. verb with an uppercase?

    by Jay Knite - Jul 6th, 2006 @ 6:34am

    In the list of new additions you'll find that Google v. is spelled with an upper case G. As far as I can remember this is incorrect, a verb would be lower case.

    (reply to this comment) (link to this comment)

  20. Re: Microsoft adding Google to Dictionary

    by Jedi Wannabe - Jul 6th, 2006 @ 6:52am

    To the previous Anon/coward that posted about being upset about seeing red lines under Google. . . Like you don't know how to add words to the dictionary!? You have to wait for Microshaft to do that!?

    (reply to this comment) (link to this comment)

  21. Re: Google is power

    by SPR - Jul 6th, 2006 @ 6:52am

    Hey Sandah, get your head out of the sandah and maybe you will be able to recognize sarcasm, wit and absurdity!!

    (reply to this comment) (link to this comment)

  22. Someone go grab me a ...

    by Michael J. Ryan - Jul 6th, 2006 @ 6:54am

    Coke. (It's a pretty common use to describe *any* soda by a lot of people, but even given its' common use out of context Coca Cola Corp. hasn't lost their Trademark name.)

    (reply to this comment) (link to this comment)

  23. Re: verb with an uppercase?

    by Jedi Wannabe - Jul 6th, 2006 @ 7:03am

    The reason that this particluar verb is listed as uppercase, jay knite, is that this verb is also a proper name, which is most certainly printed with an uppercase letter. Hmm. A real issue. Google the company would certainly have a problem if their company name was not properly printed with a leading uppercase letter.

    Regards,

    jEDI wANNABE

    (reply to this comment) (link to this comment)

  24. Verb Blocked

    by The China Sensor - Jul 6th, 2006 @ 7:08am

    I can see it now, China *bleeping* out english conversations because we used the word Google to describe an action.
    Actor1: I think I'm pretty important!
    Actor2: That good, huh? Really? Then go *bleep* yourself!

    (reply to this comment) (link to this comment)

  25. Google Says:

    by eNola - Jul 6th, 2006 @ 7:41am

    You have no chance to survive make your time.

    (reply to this comment) (link to this comment)

  26. Re: Re: verb with an uppercase?

    by EdB - Jul 6th, 2006 @ 7:48am

    Wrong. According to Meriam Webster the newly defined verb is "google". The trademarked name is "Google". Techdirt is wrong to have capitalized it as a verb. For example "I google images using Google's image search feature."

    (reply to this comment) (link to this comment)

  27. Re:

    by NGUVU - Jul 6th, 2006 @ 7:57am

    Right Click - and Add to Dictionary :)

    (reply to this comment) (link to this comment)

  28. to the guy wondering...

    by BillDivX - Jul 6th, 2006 @ 8:00am

    why google being a oxford verb is bad for google:

    When was the last time you called an elevator a "lift," or "Ascending Room?"

    But that's the name for the device itself! Elevator was a brand name. Now when was the last time you remember seeing an actual Elevator brand "lift?" The point is, that people associate the generic versions with the name, and the actual brand loses it's identity. the company Elevator isn't even in business anymore, and tons of other companies call themselves "Elevator" manufacturers. Qtip is a brand which is about halfway there. The real name is "Cotton swab," QTip is a brand name. But how many people have ever called another brand "Qtip", probably without even thinking about it.

    Once "Google" becomes synonomous with "search," it will be pretty hard for google to stop it. It doesn't seem like much now, but the pattern has happened many times. give it 30 years, and Google the company will be gone, and we'll all be saying "Let's go google that on MSN" (or something else, I hope we won't still be using MSN in 30 years...)

    (reply to this comment) (link to this comment)

  29. Re: Yep it is. Also, Band-Aid is a noun and a ver

    by Jonh D - Jul 6th, 2006 @ 8:02am

    A genericized trademark can not longer be legally enforced. This has happened more often than you might think. Below are a few product names that were originally trademarked, but now either are not, or are but are unenforceable. In most cases, the original trademark owner was forced be neccessity to create new names which could then be trademarked again and suffered brand dilution (and loss of market share) until they were able to get the new name known (if they were able to).

    (source: http://www.reference.com/browse/wiki/Genericized_trademark. Not the complete list, just ones that I felt would be well known.)

    Allen wrench (or Allen key)- hexagonal screwdriver (A rarity among generic words, 'Allen wrench' is no longer trademarked, but is still capitalized because it is named after a company)

    aspirin - ASA (acetylsalicylic acid; remains as a registered trademark in many places around the world in the name of Bayer, but not in the United States)

    bikini - two-piece swimsuit for women

    brassiere - women's undergarment used for breast support

    cellophane - transparent paper

    celluloid - film material

    dry ice - frozen carbon dioxide

    escalator - moving staircase

    formica (plastic) - laminated plastic surface

    frisbee - toy plastic flying disc

    gramophone - record player

    granola - oat and fruit bar

    hoagie - sandwich

    heroin - narcotic drug; originally registered by Bayer as a pain reliever

    hula hoop - toy hoop; originally made of various materials, generic name trademarked by Wham-O when it was redesigned in plastic in the late 1950's

    jungle gym - play structure (from 'Junglegym')

    LP - long playing record

    lanolin - purified, wax-like substance from sheep's wool

    linoleum - floor covering

    mimeograph - reproduction machine

    photostat - reproduction machine

    plasterboard - formed gypsum building material

    spandex - polyurethane fiber; an anagram of "expands"; DuPont later introduced new trademark, Lycra

    Webster's dictionary - the publishers with the strongest link to the original are Merriam-Webster, but they have a trademark only on "Merriam-Webster", and other dictionaries are legally published as "Webster's Dictionary"

    yo-yo - toy

    zeppelin - dirigible airship

    zipper - zip fastener

    (reply to this comment) (link to this comment)

  30. GGG

    by NGUVU - Jul 6th, 2006 @ 8:06am

    Once I googled google using Google! Seriously...

    (reply to this comment) (link to this comment)

  31. One That Fought

    by Dave Cooper - Jul 6th, 2006 @ 8:10am

    Rollerblade(R) fought this and, despite "No Rollerblading" signs being everywhere, they are in that particular purgatory between Brand Name and Common Usage.

    On another note..."google" already has a place in the dictionary, the original meaning before there was a search engine, the number represented by a "1" followed by one hundred zeros. That's big. Heck, I'd bet that Google is not worth a google pennies.

    (reply to this comment) (link to this comment)

  32. Re: ...

    by Anonymous Coward - Jul 6th, 2006 @ 8:15am

    I dont get it, what is foolish-appearing about this?

    (reply to this comment) (link to this comment)

  33. Re: to the guy wondering...

    by wolff000 - Jul 6th, 2006 @ 8:23am

    No its not bad for business. Coke has been used a a generic term for pop for years yet Coke the company is still going strong. Q-Tips is a product name not a brand name they are owned by Unilever. Yes they were a independent company but where bought out in 1986 so sorry but bad comparison. Google is already synonomous with the word search just look it up in the dictionary. Oh and on the elevator issue I often refer to an elevator as a lift as do millions of other people overseas.

    (reply to this comment) (link to this comment)

  34. Re: Re: Yep it is. Also, Band-Aid is a noun and a

    by Correct Pedant - Jul 6th, 2006 @ 8:33am

    It's - a contraction of it is
    Its - possessive of it

    Idiot. I don't have time.

    (reply to this comment) (link to this comment)

  35. by Ryan - Jul 6th, 2006 @ 8:38am

    Aweseome it's a verb and a noun so now I can Google my Google to the Google to Google some Google for my Google.

    (reply to this comment) (link to this comment)

  36. Re:

    by gonzague dambricourt - Jul 6th, 2006 @ 9:23am

    it wouldnt be bad :) you're right :

    how boring to have red lines under "Google" while every Microsoft product are in Office's dictionnaires

    (reply to this comment) (link to this comment)

  37. Had to see it in black and white...

    by NGUVU - Jul 6th, 2006 @ 9:23am

    10,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,0 00,000,000,000,000,000,000,000,000

    (reply to this comment) (link to this comment)

  38. 10 to the 100th

    by Nit Picker - Jul 6th, 2006 @ 9:31am

    Actually, 1 followed by 100 zeros (or 10 to the 100th power) is googol not google.

    10,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,00 0,000,000,000,000,000,000,000,000,000,000,000

    (reply to this comment) (link to this comment)

  39. Re: hmm

    by Anonymous Coward - Jul 6th, 2006 @ 9:56am

    that was good... lol

    (reply to this comment) (link to this comment)

  40. Will anybody in Generation-X use this verb?

    by Anonymous Coward - Jul 6th, 2006 @ 10:18am

    I think a lot of the brand names became common verbs or nouns in casual conversation because of a person's first few times of hearing the brand name said in that context.
    I always ask for a Q-Tip or Kleanex (sp?) or Band-Aid because that's how my parents referred to them as; however, my grand-parents always use the definition of those brand names such as cotton swab, tissue or bandage. But I never ask something to be Xeroxed (even if it is using a Xerox copies) or say "Let's go Rollerblading" because those things were invented during my lifetime, and I know what they are.

    So I can't see Google being used as a verb much by people who were born before the invention of a search engine (not many on this site by the looks of it), but it may find it's way in a later generation.

    (reply to this comment) (link to this comment)

  41. Re: Re: Re: verb with an uppercase?

    by Anonymous Coward - Jul 6th, 2006 @ 10:36am

    Too bad we're talking about Oxford, not Meriam Webster.

    (reply to this comment) (link to this comment)

  42. Re: dictionary

    by Anonymous Coward - Jul 6th, 2006 @ 11:07am

    Or you could add it to your MS dictionary yourself you lazy ass bastard....if you are not sure how to do this you could google it.

    (reply to this comment) (link to this comment)

  43. Re: Yep it is. Also, Band-Aid is a noun and a ver

    by duodave - Jul 6th, 2006 @ 11:17am

    Band-aid is also an adjective, as in "It was a band-aid fix."

    (reply to this comment) (link to this comment)

  44. by operator - Jul 6th, 2006 @ 12:03pm

    w00t.

    (reply to this comment) (link to this comment)

  45. Bad Oxford

    by Professor STFU - Jul 6th, 2006 @ 12:18pm

    Damn it! Google is a NOUN not a verb. It means, and has always meant, ten to the one hundred power. End of story.

    Saying you googled something is like saying you xerox something. At best it's slang and at worst it's just plain wrong. We already have two standard English words that mean what you want: searched and researched. Use them.

    Putting "google" in the dictionary as a verb is just plain stupid. Image if they did that with Yahoo or Lycos. Yeah, Google is a great search engine, but it's not a verb.

    Also, "it was a band-aid fix" isn't an adjective. It's a colloquialism.

    (reply to this comment) (link to this comment)

  46. Re: Bad Oxford

    by Anonymous Coward - Jul 6th, 2006 @ 12:53pm

    Maybe you should google "Google" before assuming it's definition.
    googol not google.

    (reply to this comment) (link to this comment)

  47. by Sean - Jul 6th, 2006 @ 12:56pm

    Um, no mike, Google can't sue the dictionary. For what? Adding their name to the expansive vocabulary of the English language? People use the term "Google" as a verb anyway, may as well lend some official recognition to it.

    What would they sue for anyway? Removal? Why not attempt that for any number of other words as well?

    (reply to this comment) (link to this comment)

  48. Re: One That Fought

    by Dave - Jul 6th, 2006 @ 1:07pm

    Yeah, that's the one that I remember - the Rollerblade thing. It was funny to see their lawyer telling people not to use rollerblading as a verb.

    Use of that verb would, of course, tend to increase their business, not damage it. It's so obviously stupid to try to prevent this that I could only imagine that maybe it was just a craven move by these lawyers to bilk Rollerblade for some more money, or, even more cynically, maybe Rollerblade knew that this was nonsense, but told the lawyers to do it anyway for a quick hit of additional publicity.

    (reply to this comment) (link to this comment)

  49. Re: One That Fought

    by Dave - Jul 6th, 2006 @ 1:09pm

    By the way, the number "one" followed by a hundred zeros is Googol, not Google. :)

    (reply to this comment) (link to this comment)

  50. Definition processing

    by Madbot - Jul 6th, 2006 @ 1:24pm

    Word: google
    Definition: v. to search for something using the search engine google

    computing... to search for something using the search engineto search for something using the search engineto search for something using the search engineto search for something using the search engineto search for something using the search engineto search for something using the search engine

    warning.. warning... cannot compute... cannot compute (sound of explosion and shrapnel from my head flying everywhere)

    (reply to this comment) (link to this comment)

  51. Seriously though...

    by Logicbot - Jul 6th, 2006 @ 1:40pm

    Google doesn't have to worry about going the way of kleenex and q-tip and elevator etc (using a trademarked name as a general reference to an object)... simply because it's being used as a verb that denotes the action of using the Google search engine. You can't google something on yahoo or msn search... the trademark itself is IN the defintion. If you tell someone to google something then you can only mean to look it up using Google's search engine and nothing else.

    (reply to this comment) (link to this comment)

  52. Coke

    by Quberoot - Jul 6th, 2006 @ 1:41pm

    One thing you might be missing is how hard Coke fights to keep their name from being generic. Virtually a lost war (at least in the South), but they have been known to hire secret shoppers at restaurants to see if Pepsi-joined companies will accept orders for "Coke" without responding "is Pepsi okay?"

    (reply to this comment) (link to this comment)

  53. Googolplex

    by jimpbblmk - Jul 6th, 2006 @ 1:54pm

    And then, a googolplex is '1' followed by a googol zeros (i.e. 10^googol power)

    (reply to this comment) (link to this comment)

  54. by Pm Dh - Jul 6th, 2006 @ 4:32pm

    Google as a verb? Xerox me a copy of the document and let me think of it!

    (reply to this comment) (link to this comment)

  55. Re: Will anybody in Generation-X use this verb?

    by Celes - Jul 6th, 2006 @ 5:17pm

    Although I've honestly *never* heard anyone say, "Let's go in-line skating!"

    (reply to this comment) (link to this comment)

  56. NOT Googol

    by Dougll - Jul 6th, 2006 @ 9:34pm

    this would be so much more difficult had Google used the original word Googol as their name.

    I think there would probably be no copyright ever if they used Googol, instead of creating their own word.

    It is important for Google to battle Webster and get the term out - so they can maintain their copyright. They have to maintain their copyright, or else it goes out into the public domain and we'd have every ebay seller and two-bit website saying they're sponsored or in sponsorship with Google.

    I guess Google can mak their own case to demonstrate how they have maintained their copyright and that the term's use isn't as widespread as Webster believes.

    (reply to this comment) (link to this comment)

  57. How is it anything but?

    by GoogleSayer - Jul 6th, 2006 @ 10:48pm

    Dougll, seriously, how is it anything but widespread? I'm 23 and I've heard my 40 something year old uncle who is anything but computer savvy use it.

    (reply to this comment) (link to this comment)

  58. Dictionary

    by Ben Dover - Jul 7th, 2006 @ 3:07am

    Head

    "giving head"

    "getting head"

    Is that in the Oxford?

    (reply to this comment) (link to this comment)

  59. Re: ...

    by Jochan - Jul 10th, 2006 @ 5:36am

    I was rather surprised to see the addition into an English dictionary as news.

    The verb googeln 'to google' has actually been in at least one major German dictionary for two years or so (a search revealed the term in a 2004 edition of the dictionary).

    (reply to this comment) (link to this comment)

  60. Re: Re: ...

    by Clair - Jul 13th, 2006 @ 10:59pm

    This is interesting. I didn't know about this until today.

    In any case, google added to the dictionary is interesting. People have been using it as a verb for quite a while now.

    (reply to this comment) (link to this comment)

  61. Google as a verb

    by JM Ibanez - Jul 13th, 2006 @ 11:24pm

    I doubt they'd lose the trademark. For one thing, it's the other way around-- you can't register a trademark if it's already a common word. However, if your trademark *becomes* a common word, I doubt that you'd lose it. IANAL, of course.

    (reply to this comment) (link to this comment)

  62. Trademark, not copyright

    by MikeW - Jul 23rd, 2006 @ 9:08am

    If the term google has any legal protection, it's a trademark, not a copyright.
    You trademark words. You copyright works.

    (reply to this comment) (link to this comment)

  63. nrvftm xesl

    by rupbo@mail.com - Jul 23rd, 2006 @ 9:52am

    zturno cjlsxbt cxvqom vrcmf etvpmq usdpzrqo eqhvfozs

    (reply to this comment) (link to this comment)

  64. ftkvsmw lgsi

    by uwqos@mail.com - Jul 23rd, 2006 @ 9:52am

    mvjwoa vkwp ukygiqx fjtvaez atopxbfk qvitlgkf zdfusyqvb

    (reply to this comment) (link to this comment)

  65. ziqagc gkzcru

    by eukv@mail.com - Jul 23rd, 2006 @ 11:13am

    ahzltd nykglc moref ujmyapqh ljtxqokz cmbqdoti tuyrox

    (reply to this comment) (link to this comment)

  66. I googled google using Google! Seriously...

    by Brian J. Weimer - Jul 23rd, 2006 @ 7:53pm

    The word "google" was first used in the 1927 Little Rascals silent film "Dog Heaven", used to refer to a having a drink of water.

    (reply to this comment) (link to this comment)

  67. Re: Re: Google is power

    by Sandah - Nov 27th, 2006 @ 5:05pm

    My name is Sandah... this is too funny

    (reply to this comment) (link to this comment)

  68. Re: Re: Bad Oxford

    by Brian - May 24th, 2007 @ 9:53pm

    You were right on target about the distinction between
    "Google" and "googol."

    But you may want to pay more attention to punctuation.
    "It's" is not the possessive of "it," but rather a
    contraction of "It is."

    Brian

    (reply to this comment) (link to this comment)

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