NYT Discovers That Women's Tech Purchases Extend Beyond Pink Gadgets

Overhype

from the really-now dept

A couple of years ago, it seemed like companies were starting to notice that women made plenty of technology purchases, though it was apparently pretty surprising to some folks. Now, the New York Times says that tech companies are realizing that women — gasp — have different priorities than men in tech products, with a patronizing headline suggesting they no longer are only interested in products that are “cute” or “pink”. Essentially, the Times concludes that women want products that are easy to use, and add some value to their daily lives. Which is pretty shocking, considering it’s not all that different from what plenty of guys want. Of course, all that said, NEC has just released a new product aimed at working women in Japan: a pink, bejeweled Hello Kitty laptop.