NYT Discovers That Women's Tech Purchases Extend Beyond Pink Gadgets
from the really-now dept
A couple of years ago, it seemed like companies were starting to notice that women made plenty of technology purchases, though it was apparently pretty surprising to some folks. Now, the New York Times says that tech companies are realizing that women -- gasp -- have different priorities than men in tech products, with a patronizing headline suggesting they no longer are only interested in products that are "cute" or "pink". Essentially, the Times concludes that women want products that are easy to use, and add some value to their daily lives. Which is pretty shocking, considering it's not all that different from what plenty of guys want. Of course, all that said, NEC has just released a new product aimed at working women in Japan: a pink, bejeweled Hello Kitty laptop.


Reader Comments
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Finally
men will be able to say "nice Kitty" in the workplace without sexual harassment suits being filed ;-)
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Oh gawd...
I would NEVER own a hello kitty laptop, how degrading.
But I DO own a Hello Kitty tv set. I figure it can go to the kids someday... =)
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barrior to entry?
well the link wants me to register. just another lesson not-learned... and i wanted to see the pic of just how ridiculous that was.
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Re: barrior to entry?
If only there was some sort of website search tool. That way you could go ogle the laptop.
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Re: barrior to entry?
If only there was some sort of website search tool. That way you could go ogle the laptop.
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Re: Re: barrior to entry?
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Re: Re: Re: barrior to entry?
Wow. That is pretty horrid. And I even LIKE Hello Kitty...
Back to the subject, though, it took them this long to figure out that lots of females don't like pink?? That, and I've always thought there is an inverse relationship between how "cute" a gadget is and how well it functions.
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Re: Re: Re: barrior to entry?
There is an interesting personality on a national radio show who has a child named Charlie Griswold. Is your dad an uptight goofball, or a famous uptight goofball?
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Re: barrior to entry?
Username: puffy@mailinator.com
Password: combs1234
courtesy of bugmenot.:-)
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"Pink it and shrink it."
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