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by Mike Masnick


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Companies:
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EA Makes A Bid For Take Two: Soon You'll Be Able To Shoot John Madden In GTA

from the who-will-make-a-video-game-about-a-consolidating-market? dept

It really was only a matter of time after the announced ActiBlizsion merger that someone was going to make a bid for Take Two Interactive, makers of the super popular (if controversial) Grand Theft Auto series of video games. Given Activision and Blizzard are focusing on their own merger, it probably makes sense that industry leader EA has stepped up to make the Take Two bid. EA apparently tried to get Take Two's board to agree to a deal, but when it turned EA's offer down (at a rather large premium), EA decided to go directly to the shareholders in a hostile bid. Take Two claims that the current offer undervalues the company (despite being a 64% premium on the stock price) because it expects the company's stock to rise after it releases the next edition of GTA in the spring. Of course, aren't stock prices supposed to reflect that kind of thing already?

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  1. by n/a - Feb 25th, 2008 @ 4:54am

    EA buying up yet another game company. They're almost as bad as PopCap Games who keep buying up the small puzzle-game makers so they have the market dominated.

    (reply to this comment) (link to this comment)

  2. Video Game making companies

    by Killer_Tofu - Feb 25th, 2008 @ 5:07am

    I am going to go out on a limb here and say that video game companies need to not merge if they have any sort of decent name for themselves.
    Have a hunch it will highly make the gaming market very bland.
    Thank gawd that video game startups are easier than other fields.

    (reply to this comment) (link to this comment)

  3. That would be the end of GTA

    by Haywood - Feb 25th, 2008 @ 5:11am

    EA has a talent for running perfectly good games into the ground. Somehow, they have the idea that action games need a little forced strategy built in. They have ruined Need for Speed, Nascar and most the rest of their own stable, now they want to branch out, and ruin others creations. Worst of all they abandon any previous version as soon as a new one comes out, still no modern video support (which would have been a fairly easy task) for hot pursuit.

    (reply to this comment) (link to this comment)

  4. Re: That would be the end of GTA

    by Chronno S. Trigger - Feb 25th, 2008 @ 5:24am

    I was just about to take bets on GTA coming back after GTAIV. I was even thinking that they were rushing this to stop GTAIV all together.

    (reply to this comment) (link to this comment)

  5. New Slogan for EA

    by Hellsvilla - Feb 25th, 2008 @ 5:28am

    EA Games: Where good games go to die.

    (reply to this comment) (link to this comment)

  6. Fire the board

    by syN-acK - Feb 25th, 2008 @ 5:58am

    I'm guessing there's more to the story, but if I was a stockholder and my board gave up a 64% premium offer because of a hope on an upcoming game, I'd be voting on new board members.

    (reply to this comment) (link to this comment)

  7. by Overcast - Feb 25th, 2008 @ 5:59am

    Yuck, GTA will never be the same. I guess it should make Jack Thompson happy at least.

    (reply to this comment) (link to this comment)

  8. Ditto to all the comments...

    by Sniperdoc - Feb 25th, 2008 @ 6:41am

    I have to agree. Given that AO rated games will not be sold at larger retailers such as Best Buy or Circuit City, will mean that Take Two's upcoming range of games will be reduced to "kiddie" status.

    You know... I have no beef with EA other than their ability to work their developers and staff into the ground with almost 80 hour work weeks, removing the developers creativity and vision with their own "view" of how the games should be developed, and their skill to make enjoyable titles disappear. Other than that... they're pretty keen. :-/

    (reply to this comment) (link to this comment)

  9. by Anonymous Coward - Feb 25th, 2008 @ 6:45am

    They better provide some pretty big guns if people want to shoot John Madden.

    (reply to this comment) (link to this comment)

  10. by Anonymous Coward - Feb 25th, 2008 @ 8:00am

    Every game dev company should just merge with Valve. Because Valve rule. And EA are annoying.

    (reply to this comment) (link to this comment)

  11. Ummm...

    by Sniperdoc - Feb 25th, 2008 @ 8:35am

    EA is not really a developer. They are a mostly a publisher. All they do is marketing and print the CDs... :)

    They're like Ubisoft...

    I think the only games they really "develop" are the sports series.

    But, how they will impact the "acquired" developers is in their marketing strategy and how a particular game "style" or "topic" will affect EA's reputation and stocks. That's where the big issue lies. They now have the power to say that they won't publish a particular game because of its public abrasiveness for example.

    You wouldn't see a game like Postal 2 coming from EA or Ubisoft. Stocks rule the world my friends and big businesses just want more money. They're not in it for the "fun" of it. It's the money.

    (reply to this comment) (link to this comment)

  12. !!!!

    by Wolferz - Feb 25th, 2008 @ 9:00am

    Noooo! Please god no!

    Seriously didn't EA announce plans to stop doing this cause they realized they were destroying every company they "assimilated?"

    Would some one please put EA down already.

    (reply to this comment) (link to this comment)

  13. Re: That would be the end of GTA

    by wayne - Feb 25th, 2008 @ 9:09am

    ROFL nascar was and never will be good in the first place...

    (reply to this comment) (link to this comment)

  14. Valve pwns

    by duane - Feb 25th, 2008 @ 9:24am

    I agree with Anonymous Coward, Valve rules. I just wish TF2 was little faster!

    (reply to this comment) (link to this comment)

  15. It's anti-competitive

    by Ian Ward-Bolton - Feb 25th, 2008 @ 9:44am

    They are slowly approaching monopoly status, buying up their competition and running them into the ground, so they need to put less effort into each game. I believe Competition Law exists to stop this kind of thing ...

    (reply to this comment) (link to this comment)

  16. Re: Ditto to all the comments...

    by Rick - Feb 25th, 2008 @ 10:24am

    I wish GTA would get the AO rating. It is aimed at adults only isn't it?

    Well that might not be true but it would still sell huge numbers even with that AO rating. You could then turn to its critics and say "what do you want, it has the highest rating possible." Maybe other publishers would take a chance at AO games.

    (reply to this comment) (link to this comment)

  17. Re: Re: That would be the end of GTA

    by Haywood - Feb 25th, 2008 @ 10:52am

    "ROFL nascar >Never?

    (reply to this comment) (link to this comment)

  18. Re #6 syn-ack

    by KIller_Tofu - Feb 25th, 2008 @ 12:06pm

    First, neat name.
    Second, I am going to say that is what is wrong with a great many companies and the public today.
    Way way too focused on the here and now, with zero long term goals.

    (reply to this comment) (link to this comment)

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