Too Much Free Time

Too Much Free Time

by Mike Masnick


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pwnage, trademarks


Trademarking Pwnage

from the pwned! dept

The folks over at Against Monopoly alert us to the fact that a Finnish software/gaming development company has applied for a US trademark on the term "pwnage" in the video game space. You'd think that the nearly 2 million Google results that show up on the term would suggest that it's already generic and not deserving of a trademark, but I guess we'll find out what the USPTO has to say about the matter soon enough.

17 Comments | Leave a Comment..

 

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  1. by Anonymous Coward - Mar 5th, 2008 @ 2:39pm

    This is stupid. Trademarking/Patenting words used in pop culture? What is the angle on this? Charge $0.0002 royalty each time the word is used?

    (reply to this comment) (link to this comment)

  2. by Greg - Mar 5th, 2008 @ 2:46pm

    On the plus side, if they trademark the word "pwnage", then maybe people will stop saying it.

    So that's good.

    (reply to this comment) (link to this comment)

  3. Well...

    by TheDock22 - Mar 5th, 2008 @ 2:51pm

    I guess if they can trademark the smiley face ( :) ) they can trademark anything.

    (reply to this comment) (link to this comment)

  4. anyone care to wager..

    by ehrichweiss - Mar 5th, 2008 @ 2:55pm

    how long till they get pwned for doing this?

    (reply to this comment) (link to this comment)

  5. pwned

    by matt - Mar 5th, 2008 @ 3:18pm

    at what point does absurdity make you wonder how its not a crime? This being no exception of course.

    (reply to this comment) (link to this comment)

  6. Unfortunate precident

    by markamus - Mar 5th, 2008 @ 4:03pm

    Frito lay trademarked the word Munchies. Stoners have been using that word for decades.

    (reply to this comment) (link to this comment)

  7. Name of a Game?

    by PRMan - Mar 5th, 2008 @ 4:37pm

    If they are trademarking the name of a game called "PWNAGE" then by all means, let them. Notice that there are games with trademarked names that consist of other plainer words like "Doom" and "Descent" and "Portal".

    It doesn't mean they're going to sue everyone in existence for using the word "pwnage", just everyone who tries to make a game with that name.

    (reply to this comment) (link to this comment)

  8. Trademarks

    by Charlie Potatoes - Mar 5th, 2008 @ 4:48pm

    Actually...if you google my name it will offer a link to urban dictionary where it will say that I created the definitive definition (or is that redundant?)...for pwnz, which is the infinitive of the word in question. So I think that I own the word and I will sue everyone, including Google and Tech Dirt if I don't get paid a lot of money. I am certain there is some justifiable reason for this...

    (reply to this comment) (link to this comment)

  9. by :( - Mar 5th, 2008 @ 4:50pm

    http://despair.com/frownonthis.html

    (reply to this comment) (link to this comment)

  10. pwnzship

    by Charlie Potatoes - Mar 5th, 2008 @ 5:09pm

    http://www.urbandictionary.com/author.php?author=Charlie+Potatoes :o)

    (reply to this comment) (link to this comment)

  11. looking ahead

    by katphish - Mar 5th, 2008 @ 5:24pm

    They have a product they want to name "Pwnage".

    (reply to this comment) (link to this comment)

  12. ?

    by Dr. Cakey - Mar 5th, 2008 @ 6:07pm

    And what company would name a product Pwnage? Such a word can only be used to describe badly animated flash games.

    (reply to this comment) (link to this comment)

  13. by Anonymous Coward - Mar 5th, 2008 @ 8:19pm

    Futuremark doesn't even make any good games. Their call to fame are their 3d benchmarking apps. So wtf do they know about pwnage?

    (reply to this comment) (link to this comment)

  14. Re: Good?

    by Tarielen - Mar 6th, 2008 @ 8:15am

    How is it a good thing to have a word that's been used for years taken away from the gaming community because some suits want to get some free advertisement? the word 'pwnage' is almost as important as the word 'noob' which are both strong pillars of bringing gamers from around the world to become a single and whole community. Language has been a barrier all around the world and gamers have breached the barrier with their l33t sp34k. To have a company try and take away words that have been used for years just to make money is frankly an insult to gamers. So, no, I do not think it is a "good" thing to make people stop sp34king l33t.

    (reply to this comment) (link to this comment)

  15. Woah, meta

    by Ethan Bauley - Mar 7th, 2008 @ 1:57pm

    I will wager that this goes through.

    No reason it couldn't be used as a name for a game/service/etc

    the TM itself is very meta, tho ;-)

    (reply to this comment) (link to this comment)

  16. Re: ?

    by Tarielen - Mar 7th, 2008 @ 2:11pm

    umm.... www.purepwnage.com

    (reply to this comment) (link to this comment)

  17. by Scott - Mar 8th, 2008 @ 10:30am

    www.purepwnage.com has been using pwnage as a product name and plans to take leagal action against Futuremark.

    Really whats next??

    (reply to this comment) (link to this comment)

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