Too Much Free Time

Too Much Free Time

by Mike Masnick


Filed Under:
rickrolling, social currency




Is Rickrolling Devaluing Your Social Currency?

from the welcome-to-the-life-of-a-griefer dept

If you're reading this site, you probably know what Rickrolling means. However, did you ever think that people would be discussing how Rickrolling devalues your online currency? Yes, according to the Guardian, it's important to realize that Rickrolling is bad for you. The argument is pretty straightforward. Online, links are a form of "currency." If you provide good links, it increases your value to a community, but if you provide bad links... well then you lose a lot of value. And what kind of link could be worse than one that tricks you into watching a Rick Astley video (don't answer that)? Of course, I would think that's all rather obvious. Being a jerk and tricking people into clicking on bad links isn't likely to gain you many friends... except this ignores the context by which Rickrolling first came to prominence.

When it first came around, it was actually a way of gaining social currency within a specific community, where tricking others was seen as a part of the game. So, yes, in normal, polite company, being a jerk via Rickrolling might get people pissed off at you. And, these days, the meme is so played out that it might just get people to wonder why you're still living in 2007. However, to automatically assume that it "devalues" your social currency ignores the context in which it's used.

18 Comments | Leave a Comment..

 

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  1. by dragunkat - Dec 11th, 2008 @ 3:31am

    cartoon network rick rolled the macy's day parade. granted, they used the real rick astley, but it was still a rick roll.

    (reply to this comment) (link to this comment)

  2. by Cornettheory - Dec 11th, 2008 @ 3:31am

    Well, at least it is a music video. People who have been around the internet block a few times remember when goatse was popular.

    (reply to this comment) (link to this comment)

  3. Ahem

    by Shohat - Dec 11th, 2008 @ 3:32am

    A person has gotta have a mighty worthless set of skills to be judged by his /link sharing/online social/ abilities.

    (reply to this comment) (link to this comment)

  4. Context

    by Dav - Dec 11th, 2008 @ 3:39am

    This is very true but the context in which you rickroll is also very important.

    If you were to rickroll in a serious political discssion for instance your community value would decreace.

    If on the other hand you were to rickroll in a joke/spam/pointless discussion then your detriment in value will be minimal. Also if you confine yourself to pulling pranks like this to the pointless/spam then your linking value will only fall in this arena rather then in the more serious discussions.

    Also remember that rickrolling is still amusing when done in the appropriate place and time.

    (reply to this comment) (link to this comment)

  5. Oh Crap

    by B - Dec 11th, 2008 @ 4:02am

    I just lost the game

    (reply to this comment) (link to this comment)

  6. Aw man!

    by E - Dec 11th, 2008 @ 4:19am

    So did I!

    (reply to this comment) (link to this comment)

  7. Re: goatse on /.

    by Ed - Dec 11th, 2008 @ 4:24am

    I remember my first goatse on /. Same for tubgirl and lemonparty. These were much much much worse than rickrolling. I sorta like the rickroll.

    Anyway, goatse forced /. to put in explicit URL listings next to the link so you could have some clue if it looked legit (assuming you did not check your browser URL preview).

    (reply to this comment) (link to this comment)

  8. Re: Oh Crap

    by icon chris (profile) - Dec 11th, 2008 @ 4:29am

    i accidentally the whole rickroll. is this dangerous?

    (reply to this comment) (link to this comment)

  9. Re: Re: Oh Crap

    by LampLover - Dec 11th, 2008 @ 5:09am

    It's only dangerous if you don't Love Lamp.

    (reply to this comment) (link to this comment)

  10. currency only to those who find value

    by Matt - Dec 11th, 2008 @ 5:41am

    Some websites are known to have tech savvy users, and so linking to lemoparty/goatse/rickroll has no effect, in fact it may value that person because of the social value of humor.

    Fark forums, somethingawful forums, are both like that.

    Also, unless someone does this kind of thing constantly, people's memory will tend to be like a goldfish. A single user in a swarm of users tends to not be memorable enough just due to a rickroll.

    (reply to this comment) (link to this comment)

  11. ZOMG!

    by Anonymous Coward - Dec 11th, 2008 @ 6:06am

    "Well, at least it is a music video. People who have been around the internet block a few times remember when goatse was popular."

    The only thing worse were the 'fan' sites where people did similar things

    (reply to this comment) (link to this comment)

  12. by Anonymous Coward - Dec 11th, 2008 @ 6:11am

    I've been rickrolled several times. Sometimes it was pretty clever. Sometimes it was utterly obvious. Every time it made me smile.

    (reply to this comment) (link to this comment)

  13. Re: Macy's Day Parade

    by Chuck Norris' Enemy (deceased) - Dec 11th, 2008 @ 6:32am

    I remember watching that with my family...20 or so people. Nobody knew what was going on except me. I explained it, and of course, wasn't too funny to them.

    (reply to this comment) (link to this comment)

  14. Re: Oh Crap

    by Trevlac - Dec 11th, 2008 @ 6:39am

    GOD
    DAMMIT

    (reply to this comment) (link to this comment)

  15. Re: Re: Oh Crap

    by Trevlac - Dec 11th, 2008 @ 6:40am

    Dude. You're doing it wrong.

    "I accidentally a is this bad?"

    Not the form I keep seeing: "I accidentally a whole !"

    (reply to this comment) (link to this comment)

  16. by Anonymous Coward - Dec 11th, 2008 @ 6:43am

    Mike, you're HILARIOUS

    (reply to this comment) (link to this comment)

  17. Re:

    by Anonymous Coward - Dec 11th, 2008 @ 7:48am

    you know, It always surprised me the fame the three big name pictures got (Goatse, Tubgirl, and the Harlequin Fetus used to be referred to collectively as the "unholy trinity") by the same method as the rick astley video got, but now that video is common the really messed up stuff like BME pain Olympics (DON'T LOOK THAT UP IF YOU DON'T KNOW WHAT IT IS!) exists people don't trick others into watching them much the way they did with goatse et all.

    (reply to this comment) (link to this comment)

  18. by eball - Dec 11th, 2008 @ 8:49am

    "When it first came around, it was actually a way of gaining social currency..."
    Mike, I gotta disagree with you there, simply because the community on which it started is, of course, all anonymous. There's still an odd sort of value, but it doesn't have that value where you decide you will or won't click on links from one particular person.
    But as soon as I read the headline in RSS, I thought of a friend of mine who was very late jumping on the bandwagon. He posted a Myspace bulletin claiming to go to some video, and instead of using an unidentifiable youtube link, it went to rickroll.com. And, of course, Myspace now takes you to a big warning page when you click external links, so... it wasn't the most convincing trick. Point being, he's a friend of mine IRL, but any online interaction we have is greatly devalued now, and I usually ignore the hell out of him. He's a good guy in person, but a total jackass online, and that little "trick" really put me off from seeing what he has to say.

    (reply to this comment) (link to this comment)

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