Overhype

Overhype

by Carlo Longino


Filed Under:
downloads, legality

Companies:
ifpi



IFPI Says 95% of Music Downloads Are Illegal

from the but-then-they-would,-wouldn't-they dept

The IFPI, the international equivalent of the RIAA, has put out new stats claiming that only 5 percent of all music downloads in 2008 were legal. The group estimated that 40 billion tracks were shared illegally last year, or an average of almost 30 songs for every internet user worldwide. The IFPI says it arrived at that estimate by "collating separate studies in 16 countries over a three-year period," so it's not really clear just how accurate it is -- and of course, the higher the figure, the better, as far as the IFPI's efforts to get governments to be their copyright police are concerned. The IFPI says that global music revenues fell by 7% last year, blaming the drop on falling CD sales, which a 25% increase in digital sales couldn't overcome. The IFPI says piracy is the biggest challenge it faces; given the stats, the real challenge seems to be record labels' inability to move past its legacy business model and adapt to consumers' changing desires.

It's hard to give much credence to the IFPI report, given the way it plays with statistics. For instance, in the press release for the report, the IFPI tries to pin the blame on piracy for a downturn in the "local music sectors" of France and Spain. It backs this up by saying that new French and Spanish artists accounted for a smaller percentage of album releases in 2008 than they had before. What about established French and Spanish artists? And does a lack of new local artists have more to do with downloading, or problems with labels in how they do business, and find and promote new talent? Furthermore, when the album is declining in popularity compared to singles, and new artists more likely to take advantage of this by targeting the singles market, is this even a legitimate metric for this purpose? These IFPI stats should be taken with a large grain of salt, and their intended purpose -- to further the group's goal to get governments and ISPs to prop up record labels' outmoded business models -- should be considered.

Carlo Longino is an expert at the Insight Community. To get insight and analysis from Carlo Longino and other experts on challenges your company faces, click here.

39 Comments | Leave a Comment..

 
 

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  1. Jan 19th, 2009 @ 7:29am
    by Anonymous Coward

    Ars Technica points out a few discrepancies in IFPI's own report:

    "In the same report, we find a discussion of how IFPI's antipiracy team has "an excellent track record" and has "helped contain the level of Internet piracy." Clearly, "containing" piracy at 95 percent would be an abject failure, so IFPI must be referring to something else, as indeed it is.

    According to a further study, only 18 percent of Internet users in Europe actually share files illegally. IFPI suggests that this number has remained constant even as broadband penetration has soared from 5 to 42 percent over the last few years, but it's hard to see what this could mean. With the rate of file-swapping remaining steady, IFPI's own numbers actually suggest that file-swapping has soared. "

    http://arstechnica.com/news.ars/post/20090118-ifpi-music-piracy-at-95-or-is-it-18.html

    (reply to this comment) (link to this comment)

  2. Jan 19th, 2009 @ 7:46am

    revenue v profits

    by Joel Coehoorn

    > "global music revenues fell by 7% last year"

    That number is interesting, especially because in this case the IFPI is in a position to actually give an accurate number. In fact, that number if anything seems small to me.

    But is it important? One of the key features of digital music is that there is much less overhead. In other words, you can make as much or more profit from far less revenue. And that's good for everybody.

    Throwing out stats about falling revenue is misleading at best.

    (reply to this comment) (link to this comment)

  3. Jan 19th, 2009 @ 7:53am

    Re: revenue v profits

    by Anonymous Coward

    What is interesting is the claim of rampant piracy doesn't jive with the sales revenue. If 95% of the music files downloaded last year were illegal then who was actually buying? Clearly some people still find value in paying for the music. The labels needs to view this as an under served market instead of as a threat.

    (reply to this comment) (link to this comment)

  4. Jan 19th, 2009 @ 8:00am

    Re: revenue v profits

    by hegemon13

    Actually, that seems like a completely incorrect claim. Recorded music sales may be down, but concert sales are soaring, as well as instrument sales. "Music" sales as a whole are fine. It is just pre-recorded plastic discs and files that have dropped, and is that really any surprise? Given the state of the global economy, and the luxury status of music, I think they should consider themselves lucky.

    (reply to this comment) (link to this comment)

  5. Jan 19th, 2009 @ 8:11am

    BBC Quality

    by Anonymous Coward

    I was going to submit this story to Techdirt but figured I'd leave it to others and spend my time complaining to the BBC.

    Their recent fondness for reprinting (mainly tech) press releases with no investagative journalism involved is really disappointing.

    (reply to this comment) (link to this comment)

  6. Jan 19th, 2009 @ 8:38am

    Give the rest of the world a legal alternative

    I daresay most of the "illegal" music downloads are from outside the USA. I would certainly pay for downloading music if music stores actually sold music in Latin America. All I get is messages saying something like "sorry, but you live in the third world, so we won't sell to you, PIRATE!".

    This is nuts! Once these stores open in the third world, who will want to buy anymore after being demonized?

    (reply to this comment) (link to this comment)

  7. Jan 19th, 2009 @ 8:40am

    DRM Music

    by Canucklehead

    Why would I want to buy music tracks when I can't trust it will continue to be supported and authenticated by my music vendor in years to come. It would be nice to have higher quality tracks, with consistent volume levels. But the risk of being left holding unplayable songs ( worse yet, being extorted to have their DRM removed ) doesn't justify the cost.

    (reply to this comment) (link to this comment)

  8. Jan 19th, 2009 @ 9:11am
    by Chuck Norris' Enemy (deceased)

    It backs this up by saying that new French and Spanish artists accounted for a smaller percentage of album releases in 2008 than they had before.

    Could it be that new artists find no need to sign with a label to get their music out?...Most likely!

    (reply to this comment) (link to this comment)

  9. Jan 19th, 2009 @ 10:29am

    Odd Arguments

    by TW Burger

    The IFPI statement of facts, when examined carefully, are much like a restaurant chain lobbying government to ban refrigerators and stoves due to people buying and cooking their own food.

    We go to restaurants to enjoy the added value of either convenience or better quality. Music labels probably understand this but greedily want to continue to charge fine cuisine prices for tinned beans.

    (reply to this comment) (link to this comment)

  10. Jan 19th, 2009 @ 10:57am

    Re: Odd Arguments

    by snowburn14

    "The IFPI statement of facts, when examined carefully, are much like a restaurant chain lobbying government to ban refrigerators and stoves due to people buying and cooking their own food."

    It's a little more like lobbying to prevent people from stealing (I know, I used the forbidden word...funny how nobody was ever up in arms over the phrase "stealing cable", though) the recipes used by the chefs in those restaurants. I'm all for banishing the RIAA and most of the corporations they represent to the scrap heap, but I don't see the need to group the actual artists in with them, most of the time. Granted, they should know better than to sign with these people by now. But so far I have yet to see a convenient alternative for them, particularly one that would ensure that those who WROTE great songs were compensated properly... not that they are now, but they do better than they would if music revenue came entirely from concerts and merchandising.

    (reply to this comment) (link to this comment)

  11. Jan 19th, 2009 @ 11:01am
    by zcat

    "Governments are instituted among Men, deriving their just powers from the consent of the governed"

    Seems to me that if 95% of music downloads are 'illegal' that's a very strong sign that 'the governed' do not see eye to eye with 'the government' on this issue. It's time to change the law.

    (reply to this comment) (link to this comment)

  12. Jan 19th, 2009 @ 11:20am

    Re: Re: Odd Arguments

    by TW Burger

    "It's a little more like lobbying to prevent people from stealing.."

    Yes, you're right, that's exactly what the IFPI is doing. My analogy was attempting to point out that all people do what is the most convenient or more desirable, not what is legal.

    When music is of better quality and has more added value than illegal downloads then people will not download.

    (reply to this comment) (link to this comment)

  13. Jan 19th, 2009 @ 11:58am

    Ripped from Next Weeks "Onion" Newspaper...

    by Anonymous Coward

    News Flash!
    "IFPI says 95% of Music Downloads are Illegal, while 95% of users say music is never played all the way through."

    "I wouldn't pay for it," said a dismayed Henry The Eighth. "I wanted to venture a listen because the song had my name in the title. But I got to the 2nd verse and it sounded the same as the first. Where's the originality?"

    (reply to this comment) (link to this comment)

  14. Jan 19th, 2009 @ 12:19pm
    by Jesse

    Doesn't France have some of the most draconian imaginary property legislation in the world?

    (reply to this comment) (link to this comment)

  15. Jan 19th, 2009 @ 1:46pm

    Re: Give the rest of the world a legal alternative

    by Anonymous Coward

    Good point, I wasn't aware music downloads weren't available in many countries.

    (reply to this comment) (link to this comment)

  16. Jan 19th, 2009 @ 2:29pm
    by Sos

    I am wondering how on earth did they measure illegally downloaded music? And how does this figure compare to music that was shared but not downloaded - lending CD's, ripping from friends mp3 players, private peer networks gah!

    (reply to this comment) (link to this comment)

  17. Jan 19th, 2009 @ 6:53pm

    people download illegally due to social pressure

    http://imagechan.com/images/48d892c6497e00d0034572393e24a50a.gif

    ha ha ituens fag!

    (reply to this comment) (link to this comment)

  18. Jan 20th, 2009 @ 2:57am

    Re: revenue v profits

    First of all, you have to remember that the figures are for *music downloads*. Not CDs or vinyl. Not merchandising. Not gigs or other paid downloads. So, while the *total* music revenue (according to other reports) is up, only 95% of music downloads, and nothing else, are "pirated".

    Then, you have to consider the sources. The IFPI is an international organisation, so these are *global* stats. There are many countries in the world where piracy is rampant and no legal download source exists. If this was 95% of North American downloads or 95% of UK downloads, it might be a significant figure, but globally it doesn't mean a great deal.

    You also have to wonder what criteria they're using to determine what is "pirated". For example, do the paid-for downloads from sites like MP3Sparks/AllOfMP3 count as legal downloads or not? Do they count free downloads from legal free sources like download.com and AmieStreet as legal, or are they discounted? What about subscription downloads from eMusic or Napster? Do streamed subs count, or only downloads? There's a lot of room for manoeuvre if they want it...

    Finally, as a British citizen who currently makes his home in Spain, I have to comment again on the idiocy of regionalisation. AFAIK, I can only buy mainstream music from iTunes or 7digital. But, they don't have everything I want, and until recently couldn't play anything from iTunes anyway as I didn't own an iPod (I own a Creative player). Stores like Amazon and Play literally refuse to sell to me because I live in the wrong country (though they can sell me a CD). So, if something was not available on 7digital, I had to either buy a CD or pirate, or go without (usually the latter, making no money for anyone).

    I'm sitting here, cash in hand, but because a record label doesn't see the value of selling music I want through a store I can access, I can't buy it. If you refuse custom, you can't complain when a customer's needs are met by someone who will supply them, even if it is a "pirate".

    (reply to this comment) (link to this comment)

  19. Apr 5th, 2009 @ 3:51am
    by Silvio

    i dont pay for music. never did, never will.
    simple as that.

    never paid for a cd. all the 1500 cds i own are pirated. do i feel bad about it. deeply. makes me cry every night before i go to sleep.

    however, i do go to concerts. but paying money for a cd? never saw the point. same goes for movies. own about 2000 dvds. not one payed for. but i do go and see a good movie in the cinema, after i checked out my pirated copy weeks/months before. why would i pay to see another crappy movie and be angry i lost money over this again?

    (reply to this comment) (link to this comment)

  20. Apr 7th, 2009 @ 4:54am

    wow

    by awallballz

    Let it go they still get money from concerts!!!!stop crying

    (reply to this comment) (link to this comment)

  21. May 5th, 2009 @ 8:51am
    by Mycox Mall

    Douchwaffle McCuntnugget and i are furious from this blog u may no hom as Cravin Morhead

    (reply to this comment) (link to this comment)

  22. May 5th, 2009 @ 9:23am
    by ben dover

    my name is nick jardine. i live in coopercity florida. come rape me

    (reply to this comment) (link to this comment)

  23. May 5th, 2009 @ 9:31am
    by bal

    dsfhu9

    (reply to this comment) (link to this comment)

  24. May 5th, 2009 @ 9:31am
    by df

    fsiud

    (reply to this comment) (link to this comment)

  25. May 5th, 2009 @ 9:31am
    by jxc

    djfh

    (reply to this comment) (link to this comment)

  26. May 7th, 2009 @ 6:19am
    by lalala

    im supa smaat

    (reply to this comment) (link to this comment)

  27. May 7th, 2009 @ 6:19am
    by lalala

    im supa smaat

    (reply to this comment) (link to this comment)

  28. May 7th, 2009 @ 6:19am
    by lalala

    im supa smaat

    (reply to this comment) (link to this comment)

  29. May 7th, 2009 @ 6:20am
    by lalala

    im supa smaat

    (reply to this comment) (link to this comment)

  30. May 7th, 2009 @ 6:20am
    by lalala

    im supa smaat

    (reply to this comment) (link to this comment)

  31. May 26th, 2009 @ 12:11pm

    illegal downloading

    by jose

    if downloading music is illeagal than y is it so easy to download illegally.. cant they just block those programs that make it so easy to download. im tired about all of this drama that sombody is looking to sue some body,. sumthing so easy to do cant be made illegal,, its just unethical..

    (reply to this comment) (link to this comment)

  32. Jun 11th, 2009 @ 8:22am

    IFPI

    IFPI CAN SUUUUUUUCCCCKKK MY WIIIIIIIIIEEEEEEEEEEEENNNNNNNNEEEEEEEEEEEERRRRRRRRRRRRRRRRRRRR

    (reply to this comment) (link to this comment)

  33. Jun 11th, 2009 @ 8:30am

    People illegaly download music cause they have small cocks

    People illegally download music cause they have small cocks, if they had big ones they would rob a music store not just download them, do because it says 95% of music in the U.S. was illegally downloaded that means 95% of the U.S. HAS SMALL COCKS!!!!!!!!!!!!!!!!!!!! WOOOOOO (P.s. i gt a 17inch)

    (reply to this comment) (link to this comment)

  34. Jun 11th, 2009 @ 8:38am

    tfh

    htdfhjfhfjtjh sth utjh hgyg jenawohuerue88604%!!!!! urrth zliu8tygzruidgt?

    (reply to this comment) (link to this comment)

  35. Oct 14th, 2009 @ 11:29am

    pirates AVAST!

    by Obama

    This is amazing that the American people have abused the use of the internet. This can go on no longer, I shall pass a law that will discontinue abomination. I will shut down the internet and prosecute all acomplices who participated in this crime.

    (reply to this comment) (link to this comment)

  36. Oct 26th, 2009 @ 7:00am

    NOOO

    by Nick Jardine

    Ben Dover you are lies!!! u douche!! why would u do this?!?!?! I got raped by 6 men and 1 transvestite!! i hate you!!! go to hell!!

    (reply to this comment) (link to this comment)

  37. Nov 11th, 2009 @ 7:30pm

    "only 5 percent of all music downloads in 2008 were legal"
    really?,it is terrible.
    I'm crazy for music and i'm looking for new music everyday.
    http://www.mp3-music-download-sites.com/

    (reply to this comment) (link to this comment)

  38. Dec 14th, 2009 @ 10:31am
    by Nobama

    Download illegaly.

    (reply to this comment) (link to this comment)

  39. Dec 14th, 2009 @ 8:15pm

    Re: IFPI

    by anonoymis coward

    you can ssssssssssuuuuuuuuuuuuuuucccccccckkkkkk mmmmmmyyyyyyyyyy di*k

    (reply to this comment) (link to this comment)

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