RSS
Twitter
97% Of All Email Is Spam, But How Much Of The Other 3% Is Just Noise?
from the overwhelmed dept
A new report from Microsoft says that 97 percent of all email is spam, reflecting the degree to which email systems worldwide are swamped with the messages. The figure seems high, but perhaps that's just because anti-spam tools have gotten better at deflecting spam away from most people's inboxes. But clearly enough is still getting through -- and enough people are buying what it's selling -- to make it financially worthwhile for spammers. Personally, I don't see too much spam these days, as Gmail's filter works pretty well for me. But what I do see lots of is "soft" spam -- messages that come from web services, retailers, mailing lists and thanks to writing on the web, PR people. Most of these messages come from things with which I've had some sort of relationship, commercial or otherwise, in the past, but most of them are still uninteresting and unwanted. While many of these people are pretty good about honoring unsubscribe requests, many are not, and also seem to share my email address with impunity. The result is that my email account is full of noise -- while my inbox isn't overrun by V1*GRA-type spam, all the other soft spam, as well as the bacn, or messages I've subscribed to but never read, obfuscate the messages I actually care about, making email a pain to deal with.
The point here isn't really to complain about my inbox, but rather to illustrate how even as "real" spam becomes more and more hidden from many users, email still has plenty of problems. Eliminating the 419 scams, joe-jobs, fake drug spam and the like would certainly be great, but even beyond that, email still has its flaws, leading people to communicate through IM, social networks and other means. To be sure, email is still eminently useful, but will that usefulness soon be outweighed by its detriments? And will it be salvageable?
Carlo Longino is an expert at the Insight Community. To get insight and analysis from Carlo Longino and other experts on challenges your company faces, click here.
Reader Comments
(Flattened / Threaded)
My Inbox
since I got my gmail account ... 2068 email mesages in the inbox
currently 1592 messages in the spam quarantine
many hundreds or thousands labeled, marked as read, and told to bypass the inbox. These I have a moderate interest in reading and do sometimes, or don't and just don't want to unsubscribe.
(reply to this comment) (link to this comment)
Oddly, I get plenty of valid email every day. More than 4000 valid items in the last 12 months that i have retained, and probably that many more again that I read and discarded.
Most "end users" I know of don't have much use for email anymore, most prefer to use message systems within sites like facebook for longer communications, and various IM systems for shorter messages. It seems that most people under 25 don't have the attention spans to write a full paragraph, unless they are forced to for a paper for class. Otherwise, the twitter 140 characters is all many of them need.
That is perhaps another point to. The internet use to be about communications. Now it's about self-broadcasting, which is pretty easy to tune out.
(reply to this comment) (link to this comment)
Re: valid items
My situation is the opposite. I get 3 to 10 valid email messages a day and more than 4000 spam.
(reply to this comment) (link to this comment)
You will be surprised, but I get ZERO spam. Nothing. Nada!
Little trick: I own my own email DOMAIN. (.name)
So every time I need to give some e-tailer my email address, I create a PERSONALIZED address for that e-tailer: "_@.name".
In case I get unwanted spam there, at the very second I kill that address. Spam all you want. :-b
Added bonus: I always know who exactly sold my email to spammers...
(reply to this comment) (link to this comment)
Sorry, it ate special characters...
You will be surprised, but I get ZERO spam. Nothing. Nada!
Little trick: I own my own email DOMAIN. ([my_name].name)
So every time I need to give some e-tailer my email address, I create a PERSONALIZED address for that e-tailer: "[etailer_name]_[random_number]@[my_name].name".
In case I get unwanted spam there, at the very second I kill that address. Spam all you want. :-b
Added bonus: I always know who exactly sold my email to spammers...
(reply to this comment) (link to this comment)
Re: Sorry, it ate special characters...
I do this for my personal email - works great! For business accounts I use SpamSoap.com.
(reply to this comment) (link to this comment)
Bah
I wonder if sponsor of spam research report can recommend has an expensive solution to remedy this problem?
Oh, don't keep us waiting!
(reply to this comment) (link to this comment)
I get no spam as well
Ditto to IGetNoSpam.
It's the way to go that works.
On the other hand, I don't really get spam at my gmail either.
(reply to this comment) (link to this comment)
Consider the Source
Of course MicroSoft has no axe to grind here. There is no way this is another of many cheesy attempts at selling product. They would never do such a thing.
(reply to this comment) (link to this comment)
Google does a good job.
I'm in agreement with others here that Google does a great job filtering spam.
Recently, I sold something on craigslist, and almost immediately started getting monster amounts of spam in my spam folder. I'm pretty sure it was when I responded to a phisher's very terse inquiry.
After that, I setup a separate GMail account specifically for Craigslist... But their filter is amazing.
(reply to this comment) (link to this comment)
I let google archive all my soft-spam newsletters and such. Then once in awhile if I'm researching something, I try a search on my complete Gmail arcive and see if anything unexpected turns up.
(reply to this comment) (link to this comment)
I would definitely believe these figures. I work for a small rural ISP and we provide email for our users. I forgot the exact numbers, but our admin said that in one day we blocked over 100,000 spam emails and only allowed around 5,000 legit emails through and I'm sure some of those were still spam. It's just insane the amount of spam that people get.
(reply to this comment) (link to this comment)
Email will always be useful
No matter what comes around (Short of an upgraded version of Email), the traditional Email system will always be useful for something. I myself use it as a way to keep in contact with friends/family that I'm usually not able to contact by other methods (EX: Phone, IM, etc).
Usually that's because they're in a time zone which limits me calling them, or we both have weird work schedules that prevent us from talking (Like I wanna call someone at 1 AM just to hope they're up and not working).
(reply to this comment) (link to this comment)
Spam
(reply to this comment) (link to this comment)
Spam
I checked not too long ago, out of curiousity, and I get a spam message about every six minutes, 24/7. Of these, only about three to five (average) per week get through the spam filter. I get about 20-30 valid emails a day; so let's say that spam is 240 messages a day, and valid email is 20 per day - that is about 92 percent spam.
If everyone else is getting 95 percent, that leads to the question; why am I not getting my fair share?
(reply to this comment) (link to this comment)
It's fairly easy to setup your own email domain, even from your own computer. You'll need a machine that is on 24/7, a dynamic DNS service (dyndns.org) and updater, and email server software.
Sign up for a free dyndns account, install ubuntu, setup postfix, dovecot, and the dyndns client.
(reply to this comment) (link to this comment)
Thats all??
I thought 99.9% of email was SPAM?
RT
www.web-privacy.us.tc
(reply to this comment) (link to this comment)
E-mail-What part of the other 3% is noise?
After you get past the spam, around 2/3 of the mailbox is going to be noise.
around 1% actually merits a response of any kind. That includes phone calls And IMs!
Around .01% merits forwarding.
Less than that should be cc'd and you should never use bcc!
(reply to this comment) (link to this comment)
5000+ Spam mails!
In my yahoo mail, 99.9% of my emails is Spam. All are junk ads. Grrr...
(reply to this comment) (link to this comment)
different maintaining methods for real human hair extensions and artificial hair extensions
(reply to this comment) (link to this comment)
Spam Me
Spam My Email
sh_kaveh57@yahoo.com
sh_kaveh57@yahoo.com
sh_kaveh57@yahoo.com
(reply to this comment) (link to this comment)
Not be disclosed-mail,Can save a lot of trouble
(reply to this comment) (link to this comment)
grzmur@op.pl
grzmur@op.pl spam me!
(reply to this comment) (link to this comment)
my opinion
Nice airtical, i would like to tell all of my friends about it. By the way, i would like to introduce everyone of you a very nice website, it offers cheap air max trainers for men and women. Such as Air max 1, air max 2, air max 90, nike air max 2009+, air max 2010 new, nike air max TN, nike air ltd trainers, air max 95. Dunk SB shoes, nike shox shoes. You can find almost all the nike series there, in huge collection and varies colorways. They have Latest style and classic style. Though their price are low, don't worry about it's quality. They are realll ones!!! I have bought from them for so many times, and very satisfied with the their goods and service. Come on, you'll love it.
(reply to this comment) (link to this comment)
my opinion
I'm a little late finding this article, but I loved it.
Do you love sports, do you feel like to look cool, i got a very awesome website here introduced by one of my friends. Very good website where you can find the Authentic nike shoes with latest and huge style of nike air max shoes and dunk sb shoes. I have bought from them for so many times, and very satisfied with the their goods and service.Such as Air max 1, air max 2, air max 90, nike air max 2009+, air max 2010 new, nike air max TN, nike air ltd trainers, air max 95.Air max 360 running shoes, nike shox shoes. Though their price are low, don't worry about it's quality.
Christmas is coming, go there to find presents for your friends or family. They are on sale, limited time!
(reply to this comment) (link to this comment)
Add Your Comment