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Shocker: Monster Cable Still Up To Its Old Tricks
from the speaks-to-credibility-your-honor dept
Right after the first of the year, it looked like Monster Cable might be taking a new tack in its trademark "strategy", after it dropped a lawsuit against a company called Monster Mini-Golf. Monster Cable has a long history of suing lots of business -- no matter what line of work they're in -- that use the word monster in their name, but given the backlash against it and its subsequent apology in the mini-golf case, it seemed that maybe, just maybe it was changing its ways. That was false hope, apparently, as it's now going after a company called Monster Transmission (via Engadget). The cable company apparently claims it "has no issue" with the transmission company, but that's news to one of its owners. Monster Cable also claims the suit was filed before its backdown in the Monster Mini-Golf case, as if that's supposed to make it okay. But if the company really "has no issue" -- why not just withdraw the suit?
Carlo Longino is an expert at the Insight Community. To get insight and analysis from Carlo Longino and other experts on challenges your company faces, click here.
Reader Comments
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Sue Me
Monster cable is no better than a wire hanger.
Is there a Monster Hanger company to sue?
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Re: Sue Me
Well, yeah. But Monster Hangers just look like a noose.
Monster Hangars, on the other hand...
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Re: Re: Sue Me
so if I had a monster to hang, then I would get on of these?
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I can kind of see how the alternative meanings of the word 'transmission' might just lead to the occasional brief moment of confusion for the kind of person who spends $80 on a few feet of cable.
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Possibly even a boycott of Monster Cable products would be appropriate
Wait wait wait, people actually buy their overpriced garbage? News to me.
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Re:
sorry double post
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Possibly even a boycott of Monster Cable products would be appropriate
Wait wait wait, people actually buy their overpriced garbage? News to me.
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A digital signal is a digital signal. Anybody who thinks a $150 Monster HDMI cable offers better image quality than a $12 HMDI cable from Newegg is delusional.
Lawsuits over names should ONLY be allowed to pertain to companies in the same industry as you, that sell competing products and/or services. It's pretty obvious that Monster isn't suing anybody that is hurting its business. Chalk this up to yet another company that's resorted to becoming a trademark troll.
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Re:
Or even a $5 HDMI cable from Monoprice!
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the only thing MONSTER about their cables is the price!
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Re:
Wrong! Their suck is monster too.
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These other Monster companies are obviously stealing from the true Monster company which is just defending their Intellectual Property.
hmmm what else, oh yeah -
they have to defend the name or they lose it
and ...
damn pirates
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a quick ?
I may be out of touch, but has Monster Cable tried to sue Monster.com?
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Re: a quick ?
Yes, they have.
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Re: a quick ?
yes as mentioned they have look at the bottom of the page @ http://www.monster.com/
"NYSE: MWW - Looking for Monster Cable?"
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There is a monster mini golf where I live and I have to say, their logo looks almost exactly like the Monster Energy drink logo. So much it makes one a little suspicious. Not that that has anything to do with the cable company...
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I wish I made a product that I could spend a few cents on dressing it up with a logo, then resell it at a 1500% markup by cornering the market at every major retail chain getting 17 year olds to upsell it for me while working at minimum wage.
With all that profit I think I would have to hire out a crack law firm to sue anyone that even spoke an ill word against my company, let alone tried to use a common noun that so much as rhymed with my company name.
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hmmm
http://www.madmartian.com/moc/
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Monster Fail.
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monster cable, one of the biggest ripoffs of retards, just after extended warranties.
the mind boggles at the stupidity of paying such a gigantic markup.
(hmm, maybe I'll start Gigantic Cable Inc?)
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Monster What?!?
I'd like to see them sue Monster Cock.com
And get a female judge and jury.
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Hmm... what about that movie...
...Monsters vs Aliens? They should sue them because clearly its ripping off their name.
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What about Monster energy drinks? Have they sued them too?
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