Culture

Culture

by Michael Ho


Filed Under:
record label

Companies:
dftba, youtube



YouTube Musicians Form The DFTBA Label

from the awesomeness-abounds dept

As part of its MusicTuesdays, YouTube posted a brief plug for DFTBA Records, describing the year-old record label that supports musicians on YouTube. As you might expect, these musicians understand that sharing their music on YouTube is one of the best promotional channels on the internet. So it's not exactly shocking that DFTBA officially encourages anyone to use its music (ok, not all of its music, but most of it) in the background of other original YouTube videos -- which is similar to Moby's gratis license for independent films.

It's good to see that DFTBA Records is yet another example in the music industry of a business that has picked up on connecting with fans, and it even has a built-in reminder with its name (Don't Forget to Be Awesome) to keep its audience happy. Perhaps Warner Music can learn something from these artists: instead of going after fans to punish them, it's better to be awesome and grow a fanbase. Especially since it's becoming clearer every day that musicians can connect with fans on their own, and some artists are beginning to wonder what traditional labels really have to offer.

4 Comments | Leave a Comment..

 
 

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  1. Sep 30th, 2009 @ 8:28pm
    by Anonymous Coward

    Do they also have a document that says that they're not going to call you at home at your workplace and sue you if they hear their music in the background?

    (reply to this comment) (link to this comment)

  2. Oct 1st, 2009 @ 5:05am

    Good to see people still play nice.

    by LoL

    :)

    (reply to this comment) (link to this comment)

  3. Oct 1st, 2009 @ 8:31am
    by Anonymous Coward

    Is it just me? Or are the acronyms starting to get longer?

    "Yeah, I'm forming my own writer's guild: DEUBHGCXMKJRSHGMBKIYGKBCJGFKHGSTFUGTFO Guild."

    (reply to this comment) (link to this comment)

  4. Oct 1st, 2009 @ 10:46am
    by ChimpBush McHitlerBurton

    "it's becoming clearer every day that musicians can connect with fans on their own, and some artists are beginning to wonder what traditional labels really have to offer."


    People. Traditional labels have nothing but woe to offer. Seriously, don't burden yourself with them until you've created enough of a buzz that *when they come to you*, you can negotiate a *fair* deal.


    This is totally possible now with the current state of technology. Grass roots baby, *then* sell out (if you want to), and go global.


    Giving the labels the lion's share of your shit when you are small is worse than death.


    Friend Don't Let Friends Sign With Labels



    CBMHB

    (reply to this comment) (link to this comment)

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