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Back When Broadcast TV Tried To Convince The World That Cable Was A Monster

from the ah,-history dept

It’s the same old story we’ve seen over and over again: a new technology comes along and the industry it disrupts tries to demonize that technology as an evil that must be stopped. And yet, the “evil” never really turns out to be that bad, but it’s sometimes amusing to go back and see what was said at the time. Karl Bode points us to this fun little commercial that network TV stations apparently put out in the early days of cable TV, warning how “pay TV is the monster in your living room.” And, it urges viewers to “let your lawmakers know” in order to “save free television”:

Of course, these days, we keep hearing about how the networks want more and more and more cash from the cable/satellite providers just to keep that “free TV” available. Funny how things work out…

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Comments on “Back When Broadcast TV Tried To Convince The World That Cable Was A Monster”

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29 Comments
NUXI (profile) says:

PACMAN!

Jack Valenti once compared Cable TV to Pac-man:

“Now, I don’t have to tell you, Mr. Chairman — God, we have sweated blood together on the Cable Copyright Act — but this subcommittee back in 1976 recognized the inequity of a new technology being unlicensed, cable television. You didn’t want cable television fouling the airwaves and like Pac Man, gulping do everything in sight, and denying the copyright owner — I say that as a throwaway line to Warner Bros. and Atari — not only de copyright owner his rights, but stripping his other markets of their profit potential. “

A few minutes later in the hearing was his famous Boston Strangler quote.

http://cryptome.org/hrcw-hear.htm

Hephaestus (profile) says:

Here is my favorite line from todays news ....

“Ultimately the dinosaurs of the content industry will need to face reality; the sad thing is that winning cases such as this only damages them and puts their own future in doubt.”

I know it has nothing to do with network TV , the early days of cable, or Cake.

It does however speak to the past where the Network TV stations did not get much in the way of protection and they survived. The monster in the living room now is infringement, and they are getting protection from it in UK’s DEB, ACTA, french 3 strikes, etc. I wonder how that perceived delusion of protection is going to work out for them ????

Rob.Etler (profile) says:

4 legs good, 2 legs bad

It’s nothing new. Corporations run through systems, and those systems are designed to resist change. That’s part of what makes them successful. That’s why every time something new comes around, it’s demonized until the corporation finds a way to make money off it. Today, file-sharing is seen as the end-all to the RIAA and MPAA. Until they find a way to give the consumer what they want, then the technology will become vital to it’s success and they’ll bitch about how some newer technology is cutting into their profits from the older one they didn’t want to adopt in the first place.

Rugger2141 says:

Seeing this today w/ Satellite Radio

We’ve been seeing this in recent years with broadcast radio fighting against the Sirius-XM merger. The deep pockets of Infinity and Clear Channel worked to demonize this merger of two ailing companies by declaring satellite radio a monopoly in a world where CDs, MP3 Players, local FM & AM and to a lesser extent 8-track and cassettes, compete in the same arena.

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