NY Times Becomes A Trademark Bully Over A Logo For A Newspaper That Hasn't Existed In 40+ Years

from the all-the-bullying-that's-fit-to-print dept

What is it with the NY Times lately? The newspaper used to have actually been one of the more “reasonable” ones when it came to intellectual property issues. However, in just the last few weeks we’ve had stories about how it tried to takedown an RSS feed reader for using the NY Times’ own RSS feed, as well as a story where the NY Times’ chief IP lawyer hides behind copyright law to explain the NYT’s refusal to post useful source documents.

However, this latest one may the most bizarre of all. From 1924 to 1966 there was a daily newspaper published in NY called the NY Herald Tribune. It shut down in 1966, with a brief attempt at revival under a different name. In 1967, the NY Times and the Washington Post bought the European Edition of the paper, which was known as the International Herald Tribune, which had a separate website until recently when the NY Times (who bought out The Washington Post’s half of the paper a few years back) decided to merge the IHT website into the NYT’s own.

Either way, even with the operation of the IHT, the New York Herald Tribune has not actually been a newspaper since 1966. However, apparently many people have fond memories of the masthead of the paper, in part because of how it was portrayed on the t-shirt of actress Jean Seberg in the 1960 French film Breathless. Popular clothing shop Neighborhoodies recently decided to recreate the t-shirt on their own (photo from Consumerist):

That’s when the NY Times got upset. It first threatened to sue over the use of the logo, but Neighborhoodies didn’t fold. They, properly, realized that trademarks only cover use in commerce and for products that the mark actually covers. Seeing that the New York Herald Tribune has not operated since 1966 (and the NY Times only owned the brand after that), it’s difficult to see how the NYTimes has a legitimate trademark request.

And here’s where things get even more ridiculous. After Neighborhoodies made this position clear to the NY Times, the NY Times tried to route around the company and sent a takedown to the ISP who hosts Neighborhoodies’ website. That ISP apparently didn’t want to stand up for its customer, so Neighborhoodies quickly switched ISPs. Either way this seems like an entirely bogus trademark claim, topped off with an obnoxious attempt to route around the company once that company made it clear that it wasn’t going to just fold over when the NY Times sent a nastygram.

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Companies: neighborhoodies, ny times

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Comments on “NY Times Becomes A Trademark Bully Over A Logo For A Newspaper That Hasn't Existed In 40+ Years”

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36 Comments
V (profile) says:

Re: Re:

here is the question: Should the rich be allowed to copyright anything imaginable, have no intention of using, promoting or “saving” that copyright indefinitely?

Same with patents. A patent should require a working model, with full details on how the device works. The laws are to simple and allow the rich to horde up anything they can think of for use a a much much later date…forcing the lil guy that actually wants to use the idea to pay royalties.

THAT is the real issue.

Anonymous Coward says:

Re: Re: Re:

perhaps they may use the name again. perhaps it is part of its history it is intending to use again in some way some day. perhaps they dont want anyone suggesting there is an alterative to their paper. who knows? the only think i know is that the shirts are more valuable with the logo on them then without, and that tells me all i need to know.

Mike Masnick (profile) says:

Re: Re: Re: Re:

perhaps they may use the name again. perhaps it is part of its history it is intending to use again in some way some day.

Of course, trademark law does not work that way. If you stop using a trademark it is considered abandoned. I believe that 44 years of no use is pretty clearly abandoned.

Funny, I thought you were such a bit supporter of IP laws that you would at least know what those laws say.

I guess facts are not important to you.

Anonymous Coward says:

Re:

But it’s NOT someone’s trademark. At one time it WAS someone’s trademark, but hasn’t been used in trade for decades. You can’t “store” trademarks, you have to actively use them. Plus, the times, or any other newspaper NEVER had a trademark for a shirt. Newspaper yes, shirt no. And since the newspaper hasn’t been seen in over four decades, that trademark is no longer valid either.

Anonymous Coward says:

Re: Re:

but the point is, what is the shirt without this on it? nothing. a $5 chinese import, probably. why not use the same thing but make a name up, the new york daily herald or whatever? the intention is to use the name to benefit. it is just disrespectful, a mirror of a culture that steals anything that isnt nailed down.

V (profile) says:

Re: Re: Re:

no the POINT is…the RICH who can copyright anything they want, even with no intention to use it all do it FOR THE SAKE OF PROFIT by the lil guy who wants to use the idea.

It is the same thing…both abusing for profit, but the moral dilemma is should we continue to let the rich get richer and keep the poor man down?

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