On The Media Takes On The Music Industry

from the good-summary dept

WNYC's excellent radio program On The Media this week decided to spend an hour discussing the music industry. It's quite well done, in that it highlights how this is actually a great time in the music industry for musicians and fans -- with the only party really in trouble being the old record labels. The program talks to numerous knowledgeable people, including James Boyle, Amanda Palmer, Greg Kot and others. The one section, however, that I thought was a bit weak, was the section on live shows. That section only focused large stadium/amphitheater shows -- the kind that only a very small number of bands deal with. It doesn't even mention the much more common forms of touring and live shows. Furthermore, that section only seemed to talk to one individual -- a smaller concert promoter who used the part to basically bash Live Nation. Now there are things you can complain about with Live Nation (though, I'd argue that they've got a much better understanding of where the market is heading than most people give them credit for based on conversations I've had with Live Nation folks), but that segment was incredibly one-sided.

The other thing that I found incredibly telling was that the person who sounded most out of date and most in denial was not the RIAA representatives (who actually sounded at least somewhat circumspect on how the music industry was changing), but Rob Levine from Billboard Magazine, who still insists that it makes no sense to pay attention to "those who steal music." He brushes aside the band Ok Go for just doing "ok" as if you don't count unless you go platinum in record sales. He dismisses things done "as a hobby" as simply not mattering. He is, of course, defending Billboard's obsolete "charts" which are still based mostly on CD sales and radio play, but just comes across as someone who doesn't even realize what he's measuring (at 43:15 on the podcast):

"Right, okay, the one thing that does skew our ratings is that older people buy more music. They steal less music.... So like, you know, a Bruce Springsteen or a Madonna might overperform on the album sales chart relative to some more subjective measure of their popularity. But as far as like who's stealing what... I mean, what use is that?"

And that, right there, is why Billboard has become so obsolete. It's lead by people who think that file sharing is "stealing" and that it's meaningless in figuring out where the money is in music. It ignores the studies that have shown that people who download also end up buying more music. It ignores the studies that show people who download are more likely to attend a show or buy merchandise (things that Billboard doesn't appear to think matter at all in the industry). It's as if Billboard wanted to judge the popularity of the transportation industry by judging how many buggy whips are sold. Yes, as automobiles became more popular, buggy whip sales declined. Sucks to be you if you're focused just on measuring buggy ship sales, but the problem is that you're measuring the wrong thing.

Instead, the guy who sounds like he's really looking to the future is Duncan Freeman, of the site Band Metrics, who shows that the really important thing is not figuring out how many CDs are being sold, but how much fans are devoted to an artist (disclosure: I've met Duncan a few times at events, and talk to him occasionally about the music industry -- he's also given me an account on Band Metrics to check it out, even though it's not yet fully public -- though, I actually haven't used it yet). The program shows how a band can actually figure out where their biggest fans are, where they're getting the most buzz, and actually helps bands better connect with fans in multiple ways -- not just on the old model of selling them more CDs.

Oh yeah, one other point. Some Hollywood lawyers were getting on my case earlier this year, every time I claimed that the RIAA announced last year that it was no longer suing end users, even though it did keep suing. Those lawyers insisted that the RIAA said no such thing (even though that's what all of the press reported). In this podcast, the RIAA's Jonathan Lamy repeats: "Last December, we officially announced that we would end the litigation program against end users." Except it hasn't.

Overall, the program is a really great hour's worth of discussion on the types of things we regularly talk about here, and well worth a listen if you're interested in these things.

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Last Chance For The Old Recording Industry... But Plenty Of Excitement In The New Music Industry

from the time-to-be-optimistic dept

I spent Monday at the wonderful SanFran MusicTech Summit and I have to admit that I came away quite optimistic. You may recall earlier this year that my takeaway from MidemNet was how optimistic people were becoming -- but how much the old school industry folks then took that optimism and twisted it into something bad (saying things like "we have to stop treating our fans as criminals, but we need to stomp out piracy at any cost!"). In contrast, I have to say that after the SF MusicTech event, I'm back to the optimistic viewpoint, though I recognize there's still plenty of shaking out to occur.

Terry McBride, whose insights always are worth thinking deeply about, made a comment that this was "the last chance for the music industry" to stop screwing things up and pissing off customers, and that it was time to get it right: meaning stop treating customers as criminals, stop focusing on the sale of things that people don't want to pay for and stop worrying about copyright (he even agreed with David Bowie's comment that copyright was over). I agree with much of what McBride said, with one exception: this isn't the last chance for the music industry. The music industry is doing great -- with more music than ever before being produced and available to fans, and more musicians than ever before being able to connect directly with fans and put in place a business model that works for them, instead of getting worked over by a major label with a dreadful contract. Instead, I'd argue that it's the major labels who have one more chance... and even that may be iffy given how badly they've screwed some stuff up in the past decade.

But much of the rest of the event showed why there's so much reason for optimism. There are so many different startups entering the space these days that it's honestly difficult to keep track of them. And while the market is certainly confusing, we'll start to see some clear leaders shake out of the pack in the next few years. But, combine it all and these startups provide all of the tools that any musician today needs to record, perform, build a fan base, manage a fan base, tour, manage a tour, connect with fans, communicate with fans, transact with fans, promote, distribute, analyze and share. Basically, absolutely everything that you used to need a record label for is showing up from a hodge podge of startups. They don't all necessarily work well or work together, but that'll change over time. On top of this, there are additional tools that let you do things that simply weren't possible before, such as providing better, more detailed recommendation systems and analytics. Among the cool or compelling companies I saw or spoke with at the event were Band Metrics, Topspin, Bandize, 100000Fans, Instinctiv, Jamendo, Drop.io, thesixtyone... and those were just the ones that I'm remembering off the top of my head. There were at least two dozen other interesting startups as well.

Again, this doesn't mean there's no room for a label anymore -- but the role of that label changes. Some bands won't need labels at all, and will be able to manage everything themselves using these tools and services. Others will rely on label reps to help piece all of the different services together, so they can focus on the music. But the routes around the old system are growing at a phenomenal rate. On top of that, there were some major label representatives who actually seem to recognize all of this, even if not all of their colleagues agree.

So while I am still nervous about what the old guard and its lobbyists will do to laws around the globe, the next generation is clearly growing up from below. It's quite messy right now, but it's coming. Fast.

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