If You Sell An Unlimited Plan, Why Are You Telling Me It Will Be Limited?

from the truth-in-advertising dept

After plenty of complaints (and whispers about potential legal troubles) a lot of US wireless carriers have backed off from calling very, very limited data plans "unlimited." Apparently, the discount wireless provider Cricket wasn't informed that when you say unlimited, you actually are supposed to mean unlimited. lavi d writes in to point us to Cricket's highly publicized "Unlimited" data plan. You see, right there at the top, it even highlights in orange that it's UNLIMITED. It's only after you go through all the fine print and get almost to the bottom that you see this:

Throughput may be limited if use exceeds 5GB per month. Internet browsing does not include: hosted computer applications, continuous web camera or broadcast, automatic data feeds, machine-to-machine connections, peer to peer (P2P) connections or other applications that denigrate network capacity or functionality.

I don't want to be too presumptuous about the definition of "unlimited" but when you say quite clearly that the plan "may be limited," one would have to think that you're outright lying when you call it unlimited. Whatever happened to truth in advertising?

42 Comments | Leave a Comment..