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stories about: "louis vuitton"
Legal Issues

Legal Issues

by Mike Masnick


Filed Under:
chilling effects, liability, safe harbors, trademark, web hosts

Companies:
akanoc, louis vuitton



Dreadful Ruling: Web Hosts Hit With $32 Million Judgment For Content On Customers' Websites

from the chilling-effects dept

Well, this is bad. We've worried in the past about the lack of a specific safe harbor to protect trademark infringement claims being brought against third party service providers. The DMCA has a safe harbor that protects against copyright claims, and the CDA has a safe harbor that protects against all non-intellectual property claims, such as defamation. But trademark is a loophole... and because of that you can get some really dreadful results. Earlier this year, we noted that a court had ruled that web hosting firms could be liable for trademark infringement done by their customers. The case involved luxury goods retailer Louis Vuitton suing some web hosting firms for the actions of their customers. Any common sense ruling would find that the hosts are simply the tool providers, and it was the customers running the actual websites who were liable. That is, if there were common sense.

Instead, as Eric Goldman alerts us, the jury has sided with Louis Vuitton and awarded the company $32.4 million in damages from the web hosts.

This is a bad end result no matter how you look at it. If you do any sort of web hosting, your liability just went up by a tremendous amount, and you may now be expected to proactively police all your customers' websites for anything that might possibly be seen as trademark infringement. It's safe to say that this is not what Congress intended -- given the nature of the safe harbors it set up in the DMCA and the CDA. Hopefully, either a higher court will toss this out and/or Congress will finally get its act together and extend safe harbor protection to trademarks as well.

69 Comments | Leave a Comment..

 
Legal Issues

Legal Issues

by Mike Masnick


Filed Under:
counterfeit, liability, web hosts

Companies:
louis vuitton



Court Finds Web Hosts Liable For Counterfeit Sales By Web Sites

from the bad-precedents dept

While a US court last year (correctly) found that eBay is not liable for counterfeit goods sold by users, a recent court case won by Louis Vuitton surprisingly found that a web hosting company could be found liable, if a site hosted by the company sells counterfeit goods. The court finds the site guilty of both contributory copyright infringement and contributory trademark infringement, claiming that the host knows about the infringement due to notices from Louis Vuitton, without explaining how the hosting firm could possibly know if the complaints were legit or not (or whether the goods being sold were counterfeit or not). In a bit of a scary connecting of the dots, the court suggests that because the web host was notified, and because it could then disable the accounts, it's now liable as well. That creates a huge chilling effect for web hosts -- as it encourages them to basically shut off any website based on any accusation of selling counterfeit goods. If web hosts don't do that, they may face significant liability. There's nothing wrong with companies going after the actual sellers of counterfeit goods -- but going after the web host (and winning!) sets a dangerous precedent.

10 Comments | Leave a Comment..

 
Legal Issues

Legal Issues

by Mike Masnick


Filed Under:
eruope, keywords, search ads, trademark

Companies:
google, louis vuitton



European Court To Review Whether Google Can Sell Ads On Trademarked Terms

from the hopefully-a-little-sanity dept

While US courts have (mostly) finally realized that simply selling search terms based on someone else's trademarked name should not make Google liable, French courts haven't been so enlightened. The huge fashion retailer Louis Vuitton won a lawsuit against Google, because some advertisers had purchased search ads on the term "Louis Vuitton" to advertise "Louis Vuitton Fakes" and "Louis Vuitton Replicas." It's hard to see the common sense reasoning to support LV in this case. In fact, the ruling seems problematic on two separate accounts -- both on the question of whether this was a trademark violation and whether it's Google who should be liable even if it is a trademark violation.

On the trademark question, a trademark is not about ownership of the mark itself, but it was designed to prevent customer confusion (i.e., telling someone that they were buying a Louis Vuitton product when it really wasn't). While the name is being used to sell counterfeit products, there shouldn't be any customer confusion here since the advertisements make it quite clear that the products for sale are fakes. No one will click on such an ad and think they are buying a legitimate item. So it's difficult to see how that leads to any sort of consumer harm.

On the liability question, even if you do believe that this is trademark infringement, the infringement is on the part of the advertiser, not Google. It's the advertiser that caused the confusion with the advertisement. Suing Google for such things is simply an attempt to shift the liability from the party who actually did something, to the company with a ton of money (funny how that works).

It appears that this case is now back up for discussion, as the case now moves out of France and into the European Court of Justice. Hopefully that court will be more reasonable in its approach to dealing with this particular issue.

12 Comments | Leave a Comment..

 
Legal Issues

Legal Issues

by Mike Masnick


Filed Under:
charity, darfur, nadia plesner, trademark

Companies:
louis vuitton



Louis Vuitton Sues Darfur Fundraiser; Seems Unclear On The Concept Of Trademark

from the such-fashionable-bullies dept

An artist named Nadia Plesner recently put together a project to try to raise money for the victims of genocide in Darfur. As part of the campaign, she created a t-shirt with a drawn image of a Darfur victim "pimped" out to look like Paris Hilton -- that is, carrying a designer handbag and a small dressed up dog. The entire profits from the t-shirts are going to help the victims. The handbag drawn in the image is not specifically a Louis Vuitton bag, but the design firm seems to have gone ballistic, claiming all sorts of intellectual property rights it simply does not possess. First, it sent a (admittedly friendly) cease-and-desist, which Plesner wrote about on the site, while responding and telling the company that she would not take down the t-shirt or the image. In response, LV went from friendly to nasty. It sued, demanding $7,500 for each day she keeps selling the product, $7,500 for each day she displays its original cease-and-desist letter and (my favorite) $7,500 for each day she mentions the name "Louis Vuitton" on her website.

While, there may be some difference due to the specifics of trademark law in Europe, it's hard to see how this is not overreaching. This is an entirely non-commercial venture. All of the profits are given to charity. The design has some differences from the Louis Vuitton bag, and hardly seems likely to specifically damage the Louis Vuitton brand (the lawsuit will take care of that). The t-shirts are clearly not competing with Louis Vuitton and there's little reason to have anyone think that Louis Vuitton somehow "endorsed" this effort. Furthermore, posting the cease-and-desist or even mentioning the name Louis Vuitton simply should not be infringing activities. I don't know if Europe has the equivalent of the "moron in a hurry" trademark test, but LV gets the "moron in a hurry" award for the week.

38 Comments | Leave a Comment..

 
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