File Sharing Sites Team Up To Help Promote Indie Films

from the no-legitimate-purpose? dept

While some continue to insist that there's nothing good or legal that comes from file sharing sites, many content creators who have embraced those sites have found them to be wonderful tools for distribution and promotion. Now, it looks like a bunch of them are teaming up to do even more. Mininova, The Pirate Bay, isoHunt, Miro, Vuze and Frostwire have all agreed to work with a new project called Vodo, which will help promote indie films. Filmmakers can offer their films through Vodo and get promoted on the various file sharing sites -- and the system is designed to let people easily donate. While I'm not a huge fan of a pure "donation" business model, it should be interesting to see how Vodo evolves over time. Certainly, it could be a valuable tool to indie filmmakers who recognize that obscurity is a much bigger threat to their efforts than piracy.

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BitTorrent Site Mininova Makes It Easier To Sell Scarcities With Downloads

from the neat dept

A bunch of folks have been sending in the news that popular BitTorrent site Mininova is now making it much easier to monetize your own BitTorrented music. Basically, it makes it easy to sell other things alongside the torrent. This is very much about using the free music to sell related scarcities, such as concert tickets, CDs or other promotional goods. Imagine taking the various tiered upsell solutions that are becoming popular and connecting them directly to your own torrent of the music? As the story notes, at least one indie record label, Beep! Beep!, has signed up and is releasing all of its music via this system -- and even offering those who download a 20% discount on products as a thank you for helping to seed the files:

"It's only fair not to pay for something you haven't heard yet. In our opinion torrents are an excellent way to present you with our music. That's why Beep! Beep! and Mininova have teamed up. We like the fact that you're taking the effort to get to know new music. In fact, we'd like to thank you for downloading and seeding our music by giving you a discount on our hardcopies."

But, of course, we'll probably still hear from people about how such torrent sites are destroying the recording industry... even as it helps enable exactly what's coming next.

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China Says: If You Must Infringe On Copyrights, Use Baidu

from the interesting-strategy dept

Many people have noted over the years that with all of the effort that China has put into its Great Firewall, the country hasn't done much of anything to crack down on unauthorized file sharing. In fact, at times, it's almost seemed to encourage it. So some people were a bit surprised to find out that China's censors tried blocking traffic to various well known BitTorrent sites, such as Mininova, isoHunt and The Pirate Bay. However, what may be most interesting is that rather than blocking them outright, it appears that the system just redirects all that traffic to popular Chinese search engine Baidu.

This would be the same Baidu that first became really popular when China shifted all Google traffic to its site, and also the site that stayed popular because it made it easy to download unauthorized music. This would be the same Baidu that was also recently exposed to be fairly complicit in the music downloads it offers, potentially hosting the content itself through a revolving series of ever-changing domains. So, this hardly seems like an attempt by the Chinese government to crack down on unauthorized file sharing -- but an attempt to drive it all to a local company. It looks like the redirects only lasted for a few days, and are no longer in place -- but if the past is any indication, those redirects may come back at any time.

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