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stories about: "msnbc"
Deals

Deals

by Mike Masnick


Filed Under:
big media, local news, newspapers

Companies:
everyblock, msnbc



Big Media Companies Buying Local News Startups... Newspapers Bitch About Competition

from the what's-going-on-here dept

As the discussions over newspaper business models have continued, I keep hearing from newspaper people that they "do local news better" and that local news will be what saves them. Yet, at the same time, we keep hearing about new local news startups that appear to do a much better job of it... and the best of those startups keep getting bought by big media companies. The latest is that MSNBC has purchased EveryBlock, a cool local news player that did a really nice job bringing together a variety of sources. While it may not have gotten as big as expected, and it's unclear whether MSNBC will end up killing it (the history of startups going to big media companies usually doesn't have a happy ending), it makes you wonder why no newspapers thought of buying it. The things that EveryBlock has done -- like linking local stories to feeds from Flickr, blog posts, and other online sources -- seems like exactly the sort of useful community building that a newspaper should be doing. Yet, I can't recall any actually doing that themselves... and now they let one of the startups enabling it get bought by someone else. In fact, I'd bet that EveryBlock is potentially one of these evil "aggregators" the newspapers keep complaining about as being "unfair." You can keep complaining, or you can do something. MSNBC appears to have done something, while the newspapers keep complaining.

5 Comments | Leave a Comment..

 
Legal Issues

Legal Issues

by Mike Masnick


Filed Under:
copyright, dmca, takedown

Companies:
msnbc, nom, youtube



Activist Group Uses DMCA To Take Down Video Exposing Its Fake Concerned Citizens

from the dmca-abuse? dept

We've definitely seen cases where activist groups, upset with what people were saying about them, used the DMCA abusively to remove content that they had no real say over. However, this latest story is a bit strange. Before we get to it, though, I'm going to ask, politely, that the comments stick to the copyright issues at hand, rather than the political issues... Apparently, a group called The National Organization for Marriage (NOM) put together a video of "ordinary people" worrying about the impact of gay marriage being allowed. It turns out that everyone in the video is an actor, and the fact that they're "fake" received plenty of attention earlier this week, including being shown on the Rachel Maddow show on MSNBC, which included clips of the audition tapes of the actors. The clip of the MSNBC segment was then put on YouTube. And here's where the copyright questions come in... the video was of the MSNBC segment, but NOM put in a DMCA takedown request, which YouTube obeyed.

That raises all sorts of questions... MSNBC reporting on the videos is almost certainly fair use of NOM's videos. But, it was someone else who uploaded the MSNBC clip to YouTube. MSNBC is still running the clip on its own site -- but, if anyone had any sort of DMCA claim on the video, one would think it would be MSNBC... not NOM. So, then, is NOM abusing the DMCA takedown process, in demanding an entire video (most of which is not its content) be taken down? Seems like you (or, say, the EFF) could make a pretty strong case for that...

20 Comments | Leave a Comment..

 
Overhype

Overhype

by Mike Masnick


Filed Under:
ads, advertising, content, display ads, standards

Companies:
msnbc



It's Not Ad Standards That Have Killed The Online Ad Business

from the it's-crappy,-annoying-ads dept

We've been pointing out for some time that any business that relies on traditional display advertising to make money is in for a world of hurt because almost no one pays attention to those ads. There's a simple reason for this: they're not at all relevant or useful. They're often annoying. And, most importantly, they're not what anyone is on a page to see. When people surf to a web page, they're looking for the useful content -- and most advertising is not useful content.

This seems rather obvious, but it hasn't stopped some folks who tend to rely on such bad display advertising from trying to rationalize why that market is rapidly shrinking. The NY Times quotes MSNBC.com's president, Charles Tillinghast, who says the real reason that display advertising is drying up is because the IAB agreed to standard sizes for display advertisements earlier this decade. To him, that meant that the display ads were distributed everywhere via ad networks, creating over-supply and commoditization, driving down prices.

While I don't deny that there may be an oversupply -- I doubt that a more limited supply would have made a big difference. The problem isn't with the supply. It's with the demand. Most people don't want such useless advertising, so they ignore it (sometimes with help from Adblock). If you want to make advertising work, the issue isn't getting rid of standardization, or worrying about commoditization, it's about making the advertisements into good content that people actually want to participate with, rather than annoying "ads" that they want to avoid.

20 Comments | Leave a Comment..

 
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