The Most Boring PR People In The World

from the spice-it-up-a-little,-please dept

Like many bloggers, we get inundated with ridiculous press releases about stuff we'd absolutely never write about. While we won't go to the level of Chris Anderson's decision to publicly shame and block every emailer who spams him, sometimes we do try to give some advice -- such as the time we tried to remind PR people that we don't want press releases. Seriously. Don't send them. Ever.

Of course, the real problem is that the annoying PR people don't read the site, so not only do they have no clue what we write about, they also don't see the messages trying to tell them how to better communicate with us. But, still, sometimes it does help to get PR people talking about these things, and if we have to do it, we might as well try to do it constructively. I'd been meaning to post a note about "the most boring PR pitch in the world," but kept letting it slip. However, I'm reminded of it after seeing the bizarre situation (from the same firm) between Valleywag and MWW, a PR shop. Apparently, one of the folks at MWW sent a PR spam to Valleywag, but left in all the edits showing that it was a copied template. Amusing, but not too surprising. However, in response, the PR person who sent the email is now threatening legal action (over what, we have no clue). More interesting, though, is that Valleywag (in that same post) highlights an email that got sent around MWW about how to pitch bloggers, including things like "Don't pitch, talk" and "Be brief."

Well, it appears that some of the folks at MWW take that second one a bit too seriously. For a few months now, the folks at MWW send me a regular stream of PR spam that often has a totally unintelligible subject line, such as the model number of a new mobile phone that I don't recognize and don't care about. It's also just sent from a general email, rather than a person's name. Then, the crux of the message itself is to not tell me why I should possibly care:

Greetings,

We have posted recent news to our media site. Below is the link and abstract for the announcement. Please go to our site if you would like to learn more or to download images or specs.

Best,
MWW Group -- Dallas

Click here to view article.

The "click here to view article" is the entire "abstract." I have no idea what this pitch is about or why I should care. The messages from MWW all appear this way, though sometimes it will actually include a one sentence snippet from the press release as the "abstract" way at the bottom while others just ask us to click for no good reason. Now, to its credit, MWW isn't technically sending us a press release. However, if you are going to try to engage with bloggers (or real reporters, for that matter), what's wrong with actually (1) appearing human and (2) giving the person a reason to read what you've got to say? "We have posted recent news to our media site, click here" without any reason why I should care at all is hardly a compelling pitch. We're getting spammed all day long with pitches we already don't care about. To not even tell us what you're actually pitching seems beyond ridiculous. So, again, do not send us press releases, but if you must communicate with us, at least give us a reason to care.

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