More Musicians Discover That Online Is The Path To Fame

from the and-so-it-goes dept

Whenever we point to examples of musicians succeeding by embracing what the digital world enables, we always get some angry comments, often from folks claiming to be music industry insiders insisting that what we describe is really impossible -- especially for unknown artists. They say this despite repeated evidence this is untrue, including an increasing number of musicians who pulled off success stories. The response is always a search to find exceptions -- especially when it comes to live shows. One popular comment is that it's impossible for unknown musicians to ever get gigs. And, of course, there are some who still insist that you have to spend a ton of money to do a decent recording to get noticed.

This is, of course, ridiculous. The Wall Street Journal pops up with the story of Justin Vernon and his band Bon Iver. Vernon recorded a bunch of songs at his parents' hunting cabin in Wisconsin with a computer and some software, and put them on MySpace, where he was able to build up a huge following -- often by giving the music out for free. While he eventually went a more traditional route -- signing with a music label, his success suggests those criticisms are once again unfounded. This, of course, does not mean that every musician who records some songs on his computer will be a huge success, but those who say it's impossible are going to have to dig deeper, as it appears pretty much every day we hear of a few examples of musicians making all of this work despite the naysayers.

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