Why Is Google Turning Chrome Into An Operating System?

from the slow-down dept

There have been rumors for years that Google might someday release its own operating system, but the announcement that it's turning the Chrome browser into an operating system is an odd duck for a variety of reasons (amusingly, the "Google browser" was also rumored for years before Chrome showed up). Why is it odd?

• Google already has an operating system in Android. While that was initially focused on mobile devices, it's already being expanded to netbooks, so turning that into a more complete operating system seems like the way to go.
• Chrome itself still needs a ton of work. I've tried using it, and it's crazy buggy and so unstable -- I simply gave up and went back to Firefox. Jumping from just browser functionality to a full on OS before the browser code is really stable seems like a big leap.
• The idea of turning a browser into an operating system has been around since the days of Netscape (folks there used to talk about how it was making Windows obsolete), but reality has proven otherwise. In fact, it was partly Netscape's desire to take down Windows by making Netscape more OS-like that caused Netscape to get so bloated as to be nearly useless.
• Why now? Why an OS? Part of the appeal of the growth of the web itself (and Google with it) is the fact that it's made the whole operating system less and less integral to the computing experience. With the move towards more of a "cloud" based world (which Google has been a big part of driving) there just isn't as much value in the operating system as much as in the past. So why jump on that bandwagon now?
• Given all of the above, it just seems like a confused strategy. There will likely be conflicts between Android and Chrome and consumer confusion as well, not to mention worries from folks who just want Chrome to be a simple, competent browser.

Perhaps Google can route around all of these issues, but at a first pass... it just seems like a confusing direction for Google to go in.

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Don't Underestimate The Value Of Exposure

from the if-you-can't-monetize-that,-you-fail dept

The NY Times is running an article about a bunch of illustrators complaining that Google offered to promote their work for free as special skins for its Chrome browser. The concern? That Google wouldn't pay them to promote their work. Of course, that's fine. They can (and many did) choose not to accept this free promotion, but it's difficult to understand what sort of statement they think they're making. As Google noted, it found plenty of takers for the chance at such a great channel for promotion, so all those artists who stood by their "principles" will suddenly find out that for all their complaints about not being "paid" by Google, lots of artists will get a lot more exposure, and hopefully most of them are smart about turning exposure into money. Google wasn't asking the artists to do anything new, but to reuse an existing work -- but from that, it's likely that people will learn about these artists, and that could (or should) easily lead to new work. The cost to artists is next to nothing, but the potential payoff is quite high. So why deny it? It's the same silly entitlement mentality that has people think that for every use of work they've already done they must get paid. It's a failure to recognize that exposure is a form of payment, and widespread exposure from a brand like Google should be quite easily monetizable. People who think compensation only comes in money are going to have a lot of difficulty succeeding in the digital era.

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People Gave Chrome A Shot, But They're Going Back To Their Original Browser

from the no-reason-to-switch dept

As we had mentioned, the original numbers that were coming out about people switching to Google's Chrome browser seemed a little difficult to believe. And, in fact, it appears they were. New reports are suggesting that while a bunch of folks may have kicked the tires on Chrome, the shine came off pretty quickly, and plenty of people have simply gone back to their original browsers. This really shouldn't be a surprise. While some people found Chrome to be clean and relatively fast, it didn't really offer much beyond that. That doesn't mean that it won't eventually make inroads into the market, but simply throwing up yet another browser with the Google brand on it isn't enough to convince people to switch. It needs to actually offer a significant and noticeable difference -- and so far that hasn't happened.

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Is Firefox Missing The Point In Its Response To Google Chrome?

from the not-so-fast dept

Seth Godin thinks Firefox is missing the point by launching new features in response to Google Chrome. He says the problem now is that "when your friends switch to Firefox, your life doesn't get better." Firefox needs to provide people with an incentive to spread it, so that the more people use it, the better it gets for users (think of a social networking site -- you have a better experience if more of your friends join). He suggests new communication and collaboration features that only work if you have Firefox.

I think he's missing the point.

He ignores the Firefox community. The life of a Firefox user does improve as the user base grows. A more vibrant community means better add-ons, bug fixes, security patches, phishing reports, translations/dictionaries, etc. -- all members benefit. Mozilla is already providing the sort of incentive he describes. Sure, there may be ways to improve, but I don't think they're missing the point.

Plus, "only for Firefox users" isn't the Mozilla approach. Mozilla wants to improve the web for everyone -- not just Firefox users. Mozilla thinks your browser should be like your phone or your car; it shouldn't matter if your friends or co-workers are using the same product. You don't need to consider which phone carrier your friend uses before making a call, or which car your co-worker has before providing directions; you shouldn't have to think about what browser someone uses before communicating with them online. People don't need special browser-specific features in order to communicate browser-to-browser, that's what web services (or add-ons) are for. Those kinds of features would make life on the web more difficult for everyone if they were Firefox specific, and if they weren't, Google could just implement them in Chrome.

The community is one thing Firefox has that Chrome can't copy overnight.

If you read some responses to Chrome from people at Mozilla, it doesn't seem like they're missing the point. Competition in the browser market is validation of Mozilla's mission for Firefox, and Mozilla plans to compete by continuing to innovate and to involve the community. Seth Godin makes a great observation about giving people an incentive to spread your product -- "people will recommend something if adoption improves their lives" -- but he doesn't mention the ways in which Mozilla has already taken that to heart. How do you think Firefox became popular in the first place?

Blaise Alleyne is an expert at the Insight Community. To get insight and analysis from Blaise Alleyne and other experts on challenges your company faces, click here.

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Are IE Users Really Jumping To Chrome?

from the seems-hard-to-believe dept

On the day that Google's Chrome browser launched I saw a few reports claiming that it already had jumped to somewhere between 2 and 3% of the market. Those numbers seemed ridiculously high for a first day launch of a new piece of software -- especially in a market where the majority of people still use the browser that came included with their operating system, and have not chosen to download and use an alternative like Firefox. While some more recent stats suggest both lower penetration, and that Chrome got a first day bump that seems to now be going away, another study suggests that most of the Chrome marketshare actually came from Internet Explorer users, rather than Firefox or Opera. In fact, the report found that all of the market share difference came from IE. That seems hard to believe. I would imagine that the folks most likely to download and use Chrome are those who are already comfortable with downloading and using an alternative browser. So, can anyone explain these results?

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Google's Browser Is A Warning Shot At Windows, Not At Internet Explorer

from the browser-wars-get-a-new-entrant dept

About four years ago there were all sorts of rumors that Google was getting ready to enter the browser wars with its own offering, most likely built on Mozilla's code. However, after years of nothing (and an increasingly close relationship between Mozilla and Google), many had thought that idea was dead. Apparently not. After some leaks of a comic book (a comic book?!?) detailing the new Google browser found their way to the web, Google quickly admitted that it is, indeed, getting into the browser business, releasing a brand new open source browser, called Google Chrome.

Rather than being built on Mozilla, as many expected, it's been built on top of WebKit, which is also the core of Apple's Safari browser -- but which Google was also using for its own mobile browser. In the end, this isn't all that surprising. While many will interpret it as Google trying to take on Microsoft in the browser market, in reality, this is probably a lot more about Google trying to help everyone move beyond the operating system market. As we first suggested four years ago when rumors of a Google browser first came around, Google knows that the way to beat Microsoft is to become the operating system for the internet, and you do that by relegating the actual OS obsolete. And, these days, the path to doing that is through the browser.

So, yes, this is a shot at Microsoft -- but not at Internet Exporer. It's a shot at Windows.

That doesn't mean Google Chrome will be successful, but a quick look at the features itself show that the features it highlights (being able to run apps separately, better memory management, etc.) are the sorts of things that allow people to make browser-based apps much more useful, rather than feeling the need to rely on client-side applications. People have predicted for years that we're getting closer to a world where all computing can be done over the network, and it looks like Google is trying to push that process right along.

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