Smart TVs Know When You Look Away

from the energy-saving dept

There's been a lot of talk these days about how the big flat-screen TVs that have become quite popular are also energy hogs (or, as some say, "the SUVs of the TV world"). One interesting concept to deal with this is to use facial recognition software to fade out the picture when the viewer is not watching. So, if you just have the TV on in the background, it doesn't suck up all that energy on the picture, but (in theory) the second you look up at the screen, the picture comes back. Of course, in the past, when we've talked about experiments to put cameras or monitoring equipment into TVs, it tends to freak people out a bit, and you could easily see the same technology being used for monitoring purposes. Still, it is a creative idea, if it actually works.

34 Comments | Leave a Comment..

It's Not Just The Entertainment Industry Facing An Economic Upheaval

from the hello,-energy... dept

People often ask why we focus on the entertainment industry so much around here, and one of the points I've tried to make is that what's happening in the entertainment industry is nothing but a precursor to what's going to happen in almost every industry out there, as new technologies come about that change the fundamental economics that their old business models relied on. Healthcare? Packaged goods? Food? Financial services? All may be facing similar issues before you know it, and having a clear understanding of what went right and wrong in the entertainment industry will hopefully help those industries avoid making the same mistakes (they can make new ones instead!).

Another industry where this is already starting to happen is energy. In a discussion on HP's datacenter efforts, there's a quick discussion of how the energy industry is facing the same "dematerialization" threat as the music business:

But ultimately, the goal is making the world lighter, also called "dematerialization." Information technology can help replace energy-intensive and carbon-heavy methods--with basic materials, business processes or entire business models. Think of how the digital transformation has completely redefined the production and distribution of music.

Extend that model more broadly: By 2012, all of the servers in the world will use as much power as was used by all of Mexico in 2007. Breakthroughs in photonics allow us to use light instead of copper wire to transmit data. Not only can we reduce the use of natural resources, we can dramatically reduce energy consumption, taking another step forward from the work we've done at Wynyard.

While it may not seem to impact people as directly, I'd argue that what eventually happens in those other industries will have an impact far greater than anything that happens in the entertainment industry -- so we might as well look deep into what's happening to understand it now, before we create a much bigger mess in other industries.

10 Comments | Leave a Comment..

Latest Bizarre Proposal: Save Democracy By Taxing Energy To Make It Too Expensive To Blog

from the say-what-now? dept

Okay, we see all sorts of crackpot ideas and theories show up from time to time, but it's not often that you get one quite this bizarre published in a publication quite as respectable as the Washington Post. Yet here is the venerable Washington Post with an op-ed from the lawyer, Dusty Horwitt, for a "nonprofit environmental group" in Washington DC complaining that blogging and other types of internet content are somehow a drag on democracy, and the solution is for the government to raise energy taxes such that it would make it too expensive for the riffraff to continue owning computers with internet connections, thereby reducing this flood of information. Yes, I think he's serious. There is, I will admit, a chance that this is pure satire. If so, I'll just tip my hat and admit that I was fooled -- but let's move forward on the assumption this is serious.

There are so many troubling aspects to this op-ed that it's difficult to know where to start. First, he brings up the classic complaint that the internet today is producing "too much information." Apparently, he believes that all this bad information somehow prevents good information from being distributed. Good information, by the way, is apparently information published in traditional newspapers. He uses a troubling interpretation of a few questionable stats to establish this -- assuming that because some people spend less time on various online sites, they're somehow not getting access to the good information that they need. He doesn't seem to consider that websites and the ease of publishing now allows people to get access to more good information that it was difficult to come by in the past.

He then goes on to suggest that true social movements have only happened because of the scarcity of broadcast media options, which somehow forced everyone to hear only a single message. This is, apparently, a good thing -- because obviously the big professional media only reports on the important stuff, whereas everyone else only reports on bad stuff. He honestly makes the claim that the civil rights movement wouldn't have happened today, because all of these other media would have drowned out the issue. It was only because a few newspapers decided that it was important to cover it -- and because people had nowhere else to get distracted -- that people actually made civil rights an issue. Today, I guess, we'd all just go back to watching hamsters hit each other on YouTube.

So, the problem, as he has described it is that all these damn people are talking to each other online, rather than listening to what the big important "good" media has to tell us. He says that the answer isn't necessarily to tax the technology of production -- though he considers this -- but to tax energy. He recognizes that it takes energy to use a computer and connect to the internet, so if it's much more expensive, he believes that plenty of folks would give up talking, and go back to being passive consumers of what the big professional media says is important today. As a side benefit (no, seriously), he points out that this increasing cost of energy would probably make it too expensive to offshore jobs. These would be the same jobs that have helped create new jobs and grow the economy (he leaves that part out). It's a wonder his proposal hasn't already been turned into legislation. Who wouldn't support a policy of higher energy costs to shut up the riff raff and make Americans have to pay more for just about everything?

43 Comments | Leave a Comment..

Why Politicians Forcing People To Change Lightbulbs Is A Bad Idea

from the taking-away-natural-incentives dept

Earlier this month, we pointed out that Ireland had joined Australia in setting a date for banning incandescent lightbulbs. There had been talk about the US following suit, and now it (almost) has, approving legislation that would phase out inefficient bulbs by 2012, such as the incandescents that most people still use. Once again, though, we have to point out how counterproductive a move like this seems. Already, more and more people were moving to more efficient bulbs naturally, as they realized how much money they actually saved with them. For those who complained about the type of light given off by the fluorescents, that just gave more incentives for the makers of CFLs to make the light better match incandescent bulbs. The competition also gave more incentives to make CFLs cheaper and even more efficient, as well as coming up with ways to make the (already seriously overhyped) worries about mercury, less of an issue. However, if politicians take away the competition from incandescents, it suddenly gives the makers of CFLs a lot less incentive to come up with these kinds of innovations and breakthroughs.

75 Comments | Leave a Comment..

How Many Irish Politicians Does It Take To Change A Lightbulb?

from the it's-not-a-joke dept

American politicians have been toying with such legislation for a while, and Australian politicians have already approved similar legislation, but it appears that Irish politicians are in something of a rush to ban incandescent lightbulbs. New legislation would ban the sale of the traditional lightbulbs as of January 2009 -- basically just one year. The Australian plan, that was approved earlier this year, would phase out the bulbs by 2010. While we can understand the basic reasoning, it's still unclear why a full ban is really necessary. Fluorescent bulbs keep getting cheaper and cheaper (and better and better in quality) than incandescent bulbs. They last so much longer and use so much less energy that it won't be long until most people voluntarily move to fluorescents, without any unnecessary ban on incandescents.

37 Comments | Leave a Comment..

Another Big Energy Company Playing Video Games With Climate Change

from the please-don't-blow-it dept

As posted today on BoingBoing, the upcoming release of SimCity Societies asks game players to consider how their city-building choices affect (virtual) climate change. Upping the ante on Chevron's online game Energyville, Societies was developed in collaboration with BP, nee British Petroleum. By piggybacking on the success of the SimCity franchise, BP will gain access to a much larger audience than Chevron's strategy of hoping users find its standalone game. While their stated goal of raising awareness of climate change issues and energy alternatives is admirable, BP's in-game branding smacks more of marketing than of educating. The real missed opportunity, however, would be if BP just uses the game to talk at players, even if what they have to say is informative. The SimCity community is one of the oldest and biggest "connected" communities around, and the very nature of the game brings together millions of individuals who enjoy solving problems. Rather than creating a glorified brochure, BP should leverage their participation in the game to foster a conversation between the company and individuals. That could mean allowing players to provide feedback on their experiences with in-game climate change or even (at the player's discretion) sending back entire game-play sequences that could be compiled and dissected by the company. BP, which faces changing realities of the energy industry, would do well to consider that they might learn more by listening to their customers than by telling their customers what the company already thinks. No such intent is obvious from what BP is saying about the game, but maybe we'll be pleasantly surprised.

Daniel DiPasquo is an expert at the Insight Community. To get insight and analysis from Daniel DiPasquo and other experts on challenges your company faces, click here.

7 Comments | Leave a Comment..

Australia May Ban Plasma And LCD TVs Over Energy Concerns

from the just-replace-them-with-flourescents dept

Australian politicians are clearly concerned about energy consumption. Earlier this year, they were among the first to look to ban the incandescent bulb in favor of fluorescent bulbs. Now it looks like they're getting ready to take on televisions. New regulations may end up effectively banning both plasma and LCD TV screens as energy hogs (found via The Raw Feed). We all know that these big screen TVs are the SUVs of the electricity world, but does that really mean they should be banned completely? There are definitely efforts under way to make the systems more energy efficient, and many buyers are certainly aware of these issues (or they are as soon as they get their electricity bills). If anything, this seems like the sort of problem that works itself out without the need for the government to step in and force folks back into the world of big bulky TVs with (gasp!) small screens. Update: As noted in the comments, the Australian gov't has come out to say that a ban on plasma and LCD TVs is greatly exaggerated.

38 Comments | Leave a Comment..

How Many Politicians Does It Take To Change A Lightbulb? We'll Find Out Next Month

from the bright-idea dept

The environment continues to be a hot-button political issue, as it presents a chance for politicians to score some easy points with the public by mandating all sorts of new laws and restrictions to prove their green credentials. But this political grandstanding overshadows the fact that many green or clean technologies offer economic benefits to those who use them -- for instance, making facilities more energy-efficient isn't about companies just wanting to be nicer to the planet, it's about cost savings too. One example of this in the consumer realm is fluorescent lightbulbs. Despite their higher upfront cost, their longer life and lower power consumption offers substantial savings over traditional incandescent bulbs. Given these cost savings (as well as the ongoing improvement in the bulbs' quality and decrease in price), it would seem to be a matter of time before fluorescent bulbs will become more popular and they push incandescents out of the market. But that hasn't stopped politicians from all over to push for laws banning or phasing out incandescent bulbs, and it now appears that the US Congress will add such legislation to a wide-ranging energy bill that's expected to be voted on in October. The legislation would begin phasing out incandescents in 2012, and then by 2020, would call for lighting standards that could be met only by compact fluorescent bulbs or ones with equivalent efficiency. Lighting manufacturers aren't happy with the timetable, saying it's too quick, and add that they're exploring several different technologies to improve the efficiency of lighting, including more efficient incandescent bulbs, new types of halogen lamps and LEDs. It would certainly seem that the market will sort this issue out on its own, as technology improves and more consumers become aware of the cost savings that fluorescents and other types of bulbs can offer. But it would also seem that the brownie points on offer are too hard to refuse for politicians who want to make it look like they're making a difference to the environment.

60 Comments | Leave a Comment..

Big Energy Company Makes Small Effort To Go Green

from the better-than-nothing? dept

As big energy companies jump into the green tech gold rush, some of them have faced criticism that their efforts amount to little more than a cosmetic makeover. Chevron's recent release of an online game in which players are asked to tackle the energy demands of a virtual city does little to soothe such critics. Chevron was beaten to the punch by Starbucks, of all companies, who launched a similarly themed online game back in April. Both companies state their aim to increase awareness of energy issues and encourage participation in the search for solutions. Judging by their investment of creativity into these games, however -- Starbucks' "Planet Green Game" is both more fun and more informative than "Energyville" -- the energy company has been soundly beaten on their own turf by the coffee company (even then, Starbucks' game won't be mistaken as much fun or brilliantly informative any time soon). Chevron appears to have realized that video games can be a useful tool to reach the upcoming generation of their customers and investors; it so happens that it is also this game-playing generation that will face the environmental, security, and economic problems related to energy demand. Unfortunately, Chevron's half-baked game is unlikely to generate any real dialogue, and, for critics, it certainly fails to demonstrate a serious commitment by the company to solving these problems.

Daniel DiPasquo is an expert at the Insight Community. To get insight and analysis from Daniel DiPasquo and other experts on challenges your company faces, click here.

5 Comments | Leave a Comment..

City Sends Spy Planes Out To Determine If Your Home Is Wasting Energy

from the only-trying-to-help dept

It's no secret that not everyone realizes how wasteful they are of energy resources. However, apparently one city in the UK went to rather extreme measures to make that point clear to residents in the city. It hired a spy plane to fly over the city and take heat loss photos across the entire city. The photos were then matched to a city map, displaying which houses were leaking the most heat at the time the spy plane passed over. Eventually, the entire map was put online so everyone could see which buildings were wasting the most energy. What's unclear is whether or not these heat maps convinced anyone to actually do anything (or if it just freaked people out).

65 Comments | Leave a Comment..

Area Energy Prices Influence Data Center Locations

from the the-cost-of-juice dept

There's been a lot of interest lately in ways for data centers to reduce their energy consumption and environmental footprint and by extension save money. Energy considerations are particularly important for companies like Microsoft and Google, which are both building massive data centers all around the country. A breakdown of state-by-state energy costs gives some insight into how these companies are selecting their locations. North Carolina, where Google is breaking ground on a new location, has seen a year-over-year decrease in the price of commercial energy, putting it in the top third of all states (Google also was given tax incentives by the state to locate there). Oklahoma has seen a rather precipitous drop in energy costs as well, so it's not surprising that Google is also building a site there. Energy prices also influenced Microsoft's decision to build in Washington state, which comes in at #10 on the list. Historically, states have tried to attract technology investments by offering tax incentives and promoting the education level of their citizens. In the future, they may also wish to tout the level of competition in their energy markets.

13 Comments | Leave a Comment..

Data Center Outage Puts Spotlight On Power Systems

from the the-other-grid dept

This week's outage of a major San Francisco data center has prompted a lot of discussion about the tech industry's massive energy requirements, and whether or not the existing energy infrastructure will continue to prove satisfactory. Although we blamed excessive hubris for the crash, some are pointing fingers at the utility PG&E, for letting the underlying power outage happen. Of course, this doesn't explain why 365 Main's extensive energy backup system failed to kick in as it was supposed to. Either way, it's likely that continued investments into energy systems are in order. IBM has been investing in technology that will reduce the energy demands of data centers, but the trend is helping low-tech firms as well: yesterday, engine maker Cummins reported strong earnings, due in part to the sale of generators to data centers. All of this is further evidence that tech firms are increasingly forced to get down and dirty with tangible, physical goods in order to stay competitive.

18 Comments | Leave a Comment..

More Solar Power Wanted ASAP

from the sun-ra dept

A new report put out by the US petroleum industry warns that conventional energy sources will not be able to keep up with rising demand over the next 25 years. As such, the high energy prices that we're seeing today could stick around. Stark warnings such as this one aren't particularly uncommon, although not all studies are so pessimistic. Still, it's forecasts like this that are driving the high level of investment into alternative energy. However, despite all of the enthusiasm over it, solar energy isn't even close to moving the needle in terms of global (or national) energy consumption. Even the optimistic forecasts call for it to supply 2-3% of US energy use 25 years from now. The caveat is that if there are some major breakthroughs in solar technology, it could take off much more rapidly. Considering how much investment there is into the space, some breakthroughs are likely. It's also worth bearing in mind that these forecasts aren't set in stone by any means. Forecasting anything remains an inexact, if not counterproductive, science. But as long as energy is expensive, as it is today, companies and investors will look for ways to bring more of it to market.

39 Comments | Leave a Comment..

More Industries Feeling The Brunt Of Ethanol Subsidies

from the but-it's-alternative dept

Unintended consequences stemming from the federal government's love of ethanol continue to pop up in all corners of the economy. As we've seen, subsidies for corn are contributing to widespread "agflation", leaving businesses to deal with the challenges of higher commodity costs. As The Wall Street Journal notes, soap makers are getting hit particularly hard, as prices are up for beef tallow, a kind of fat that is an important ingredient in soap. Also, there's a new subsidy for companies turning animal fat directly into fuel, which will further shorten supplies of this ingredient. The plight of the soap makers isn't unique, and in fact it would be impossible to adequately anticipate all of the myriad effects of our ethanol policy. But it's clear that simply throwing money at any energy source deemed to be "alternative" is not particularly smart from the standpoint of the economy.

22 Comments | Leave a Comment..