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Dear Recording Industry: Stop Whining, Start Making Money
from the thanks,-the-rest-of-us dept
In the past we've linked to some of Ian Rogers great presentations at music industry conferences, and now he's done it again. At a recent music industry conference, he told the assembled industry execs to basically stop whining about "losses" due to piracy and start making money. While I don't entirely agree with what business models will eventually be successful, Rogers makes a few key points in showing how musicians are making more money than ever before by figuring out ways to connect directly with fans, and not worrying about how many CDs they can sell.
It's worth reading through the entire presentation, but the key points he makes: the industry has changed, and the record labels no longer have a monopoly on distribution, and it's time they got over thinking that they can stuff that genie back into the bottle. Instead, they need to realize that people are spending more than ever on listening to music -- just not on buying CDs. Once they realize that, they need to get into the game, but do so by realizing that, as labels, they no longer have total control. In fact, it's now the musicians and the fans who are in a position of power, and the role of the labels should be to help enable the connection between musicians and fans.
