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Say That Again

Say That Again

by Mike Masnick


Filed Under:
antitrust, internet advertising, mergers, search

Companies:
google, microsoft, yahoo



Both Microsoft And Google Are Probably Best Off Shutting Up About Monopolies

from the seriously,-keep-quiet dept

We found it somewhat ridiculous when Microsoft tried to play the antitrust card in complaining about Google's attempt to buy Doubleclick last year. However, it's almost as ridiculous for Google to now be playing the antitrust card against Microsoft for its effort to buy Yahoo. True, Microsoft actually is a convicted antitrust violator, but Google has clearly been beating Microsoft hands down in the internet search/advertising/portal game. In both cases, it's fairly silly, as it's obvious that there's a fair bit of competition going on in the space (and Google's own rise demonstrates how it's still possible for new entrants to rise up). It's no surprise that Google would prefer Microsoft doesn't end up buying Yahoo (even if the resulting integration mess might give Google a chance to distance its lead online), but having either side pull out claims of antitrust violations pointed at the other just seems pointless. About the only thing it's likely to do is come back to haunt them down the road, the next time either one is investigated for any kind of antitrust violations.

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