Google's Browser Is A Warning Shot At Windows, Not At Internet Explorer

from the browser-wars-get-a-new-entrant dept

About four years ago there were all sorts of rumors that Google was getting ready to enter the browser wars with its own offering, most likely built on Mozilla's code. However, after years of nothing (and an increasingly close relationship between Mozilla and Google), many had thought that idea was dead. Apparently not. After some leaks of a comic book (a comic book?!?) detailing the new Google browser found their way to the web, Google quickly admitted that it is, indeed, getting into the browser business, releasing a brand new open source browser, called Google Chrome.

Rather than being built on Mozilla, as many expected, it's been built on top of WebKit, which is also the core of Apple's Safari browser -- but which Google was also using for its own mobile browser. In the end, this isn't all that surprising. While many will interpret it as Google trying to take on Microsoft in the browser market, in reality, this is probably a lot more about Google trying to help everyone move beyond the operating system market. As we first suggested four years ago when rumors of a Google browser first came around, Google knows that the way to beat Microsoft is to become the operating system for the internet, and you do that by relegating the actual OS obsolete. And, these days, the path to doing that is through the browser.

So, yes, this is a shot at Microsoft -- but not at Internet Exporer. It's a shot at Windows.

That doesn't mean Google Chrome will be successful, but a quick look at the features itself show that the features it highlights (being able to run apps separately, better memory management, etc.) are the sorts of things that allow people to make browser-based apps much more useful, rather than feeling the need to rely on client-side applications. People have predicted for years that we're getting closer to a world where all computing can be done over the network, and it looks like Google is trying to push that process right along.

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Nokia's Open Sourcing Of Symbian Shows How Closed Markets Become Open

from the fear-not dept

Originally I wasn't going to write about Nokia's decision to purchase the rest of Symbian and then open source the code, but a few people have written in to ask about our take, and the more I think about it, the more interesting it becomes. There's certainly been a palpable fear lately among some that things like the locked-down iPhone represent a dangerous "future" to be avoided.

But that doesn't seem to have much historical support. New markets often are driven initially by locked down and proprietary solutions, but openness tends to prevail in the long run. The reason many markets start out with closed and proprietary solutions is that you need a comprehensive enough solution to address the market, and it's often difficult to do that in an ad hoc manner. A proprietary solution gives control to one person or a small group of people who can easily drive the project to where it needs to be to drive adoption. However, in the long run, more open solutions then win out, because competitors realize that the real game is being a platform, which is more important than being the comprehensive supplier. And the way to become a platform is to sign up as many developers as possible, and free them to make your platform much more valuable. That's much easier to do in an open or open source environment.

This is why we're seeing this particular decision to open up Symbian, and also explains Google's open approach with its Android offering. It also explains why Apple's iPhone, which was totally closed at the beginning, has been slowly opening up to try to combat the rise of more open competitors.

Finally, this move by Nokia is a recognition of the economics of infinite goods. Just as IBM helped massively boost its services business by betting big on Linux, Nokia recognizes that freeing up Symbian helps turn it into a services company as well. Freeing up that infinite good (the software) helps generate more demand for the scarce "services" provided by the company. There may be some stumbles along the way, but on the whole this is exactly the type of bet the company needs to be making. And, at the same time, it shows that there's little to fear concerning a future world of "closed" systems a la the iPhone. Every such closed system is merely an opportunity and an invitation for competitors to become more open.

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Microsoft Tries To Limit Machines That Can Use Low Cost OS

from the can't-let-anyone-use-a-cheap-product dept

Kevin Stapp writes in to alert us to the fact that in Microsoft's attempt to compete against Linux on various low-end PCs, it's offering a cheap version of its operating system -- but rather than simply offering it up for different computer makers to use, it's got specific rules limiting the type of computers it can be used on -- basically guaranteeing that their operating systems remain off of many low end machines that don't qualify under the extremely limited specs (no touch screens, no hard drives over 80 gigs, etc.). This is pointless for a variety of reasons, but the simplest one is this: any time you try to limit the use of your software to platforms that are less useful and less powerful than what's available, you're basically telling everyone who wants quality to go with a different provider. It's hard to see why Microsoft would want to make that kind of argument -- unless they don't realize that they're actually competing in this space. Given how little competition Microsoft has had to deal with in the OS market for years, perhaps it's natural that they don't know how to compete when it's finally necessary.

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Will 2008 Be The Year Of The Linux Desktop?

from the probably-not dept

People have been declaring the Year of Desktop Linux for years. Linus Torvalds himself declared the Year of the Linux Desktop way back in 2004, a prediction that now appears to have been a bit optimistic. Now, Forrester is predicting that 2008 will be the year that Linux becomes a "credible threat" to Windows. Color me skeptical. The suite of Linux desktop software—especially the excellent Open Office—has definitely improved over the years, with Ubuntu getting a lot of buzz over the last couple of years for putting out a polished and user-friendly product. But desktop users, and corporate desktop users in particular, tend to be very conservative. They want software they trust, and that they know will be compatible with other peoples' software. Unless Linux-based products offer compelling features that the Windows alternatives don't, it's just not going to be worth the risk of abandoning trusted software. Moreover, a lot of companies have a suite of specialized business software that was built around Windows that would be very costly to convert to another platform. Eventually, the cost savings may be compelling enough to get a significant number of companies to switch. Windows and Office are expensive, but switching your whole company to software that has unanticipated flaws is a lot more expensive. So the process of evaluating, testing, and transitioning to a new operating system is likely to take a decade, not a year. So I doubt that a significant number of companies will be providing Linux desktops to their (non-geek) employees by the end of 2008.

Timothy Lee is an expert at the Insight Community. To get insight and analysis from Timothy Lee and other experts on challenges your company faces, click here.

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The Google Phone... Everything You Expected And Less (For Now)

from the and-that's-it? dept

After Apple finally announced its iPhone, all the folks who spent years and years passing around rumors about it needed to move onto something else. The first easy target was the gPhone from Google, which has been rumored to be all different things over the past year. However, in the last couple of months, Google and its partners started leaking out a lot more info to tamp down expectations. They stated a few times that they were not building hardware, and then it came out that it was really just software that device manufacturers and mobile operators could offer that would be more "open," but would clearly promote various Google services. Not quite as exciting as some of the earlier rumors. Today Google finally put out the official announcement and there are no real surprises. It appears to be exactly what the lowered expectations set it to be: an operating system built on Linux, that is open source and free for anyone to use. That is, it's not a phone at all, but simply a platform for others to use.

Sprint and T-Mobile have signed up as partners agreeing to offer it -- but it isn't expected on handsets until the latter half of 2008. Despite some rumors that Verizon Wireless would put aside its dislike of Google and participate, so far it is staying on the sidelines. This isn't surprising both given Verizon Wireless' distaste for Google and its insistence on walled gardens over anything open. Also staying away is AT&T, which is hardly surprising at all, given its investment in the iPhone. The big handset partners are HTC and Motorola -- again, no surprise. Motorola has dabbled around with Linux phones before and knows that it needs some kind of differentiator after getting clobbered by others in the market. HTC is a huge producer of Windows Mobile phones but has long had a pretty rocky relationship with Microsoft, so seeing a way to potentially get out from under that yoke must be appealing.

All in all, this is a good step forward for the mobile industry -- offering a more open alternative with some big name backers. However, it's not a revolutionary leap forward just yet. It's an enabling move that hopefully will drive more innovation and potentially push operators towards a more open, more innovative world, but it's going to be an incremental process. Even though it clearly wasn't for everyone, the iPhone redefined what mobile phones could be overnight. Almost every company in the space has adjusted at least some part of their strategy to deal with the iPhone. The Google phone platform won't have that same overnight impact, and depending on how well it works, it may never have that kind of impact. There will be a number of powerful forces working against Google in this space -- and unlike Apple, since Google isn't controlling the initial rollout and everything around it, it may make things tougher to fight through the initial noise. However, if it can get through any initial troubles towards adoption, then its openness and Google's commitment to push it forward could lead to mobile devices and services that are a lot more powerful. So, while it's not the flashy overnight sensation that the iPhone was, it has the potential to have a much larger long-term impact, though done so in a more typical understated manner.

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Leopard Illustrates Another Way To Compete With Free

from the reliability-is-valuable dept

You often hear people in copyright debates claim that you "can't compete with free." We've tried to explain why that's wrong: In fact companies find ways to compete with free all the time. The latest example comes via Wired's David Kravets, who points out that Apple's latest OS is all over BitTorrent. People who want to avoid giving Apple its $129 can visit their favorite BitTorrent search engine and download the new operating system free of charge. Yet apparently, some of the same people who were downloading bootleg copies of the OS earlier this week will head to their local Apple Store tonight to pick up a legitimate copy. "If you're going to use a system to run your life, you're less likely to take chances with an illegitimate copy," says BigChampagne's Eric Garland. Being sure your computer isn't running a defective or compromised version of Mac OS X is worth $129 to a lot of people. Of course, that's not a new insight. One of Red Hat's most lucrative products is its software subscription service, which allows companies to pay money in order to guarantee the software they get will be stable, secure, and will work well together. Red Hat's customers could download the software themselves and roll their own version of Red Hat, but for many companies it's just not the risk that they'd miss a critical bugfix or security patch.

Timothy Lee is an expert at the Insight Community. To get insight and analysis from Timothy Lee and other experts on challenges your company faces, click here.

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