Electronic Arts Stages Protest of Dante's Inferno at E3

from the it-seemed-like-a-good-idea-at-the-time dept

At the E3 Expo a few weeks ago, Electronic Arts showcased an upcoming game, Dante's Inferno, to awkward protests from a group of concerned Christians going under the name, "Salvationists Against Virtual and Eternal Damnation." They had signs like "Trade in your PlayStation for a PrayStation," "Cheat codes won't save your soul," and "Hell is not a game," as well as a 1996-esque website complete with animated GIFs and multi-colored all-caps text. The protest was covered by the LA Times, the San Jose Mercury News and many gaming blogs. That sort of controversy might make the game more appealing to some... except, EA admitted that the protest was entirely staged by the viral marketing firm that they hired (though, it didn't fool everyone).

As the popular gaming blog Joystiq puts it, there's got to be a better way to promote the game. A faux controversy might seem like a clever idea, until people realize it's just a publicity stunt. Plus, it doesn't seem very smart to alienate Christians when you could be selling them the game instead (as Thomas Peters from AmericanPapist.com writes, "getting to play Dante as he slashes his way through hell? It sure beats Tetris."). Electronic Arts recently landed in some hot water for another clever viral marketing idea, which involved shipping brass knuckles with the Godfather II press kit, despite mere possession being a first-degree misdemeanor in some states to which they were shipped. They get points for creativity, but they might want to think twice before acting on some of these ideas...

Blaise Alleyne is an expert at the Insight Community. To get insight and analysis from Blaise Alleyne and other experts on challenges your company faces, click here.

15 Comments | Leave a Comment..

Facebook Sued For Patent Infringement

from the welcome-to-the-big-time dept

It's pretty much a rite of passage for any tech company these days, as you get larger and more recognized, some company that has an overly broad and probably obvious patent will sue you for patent infringement. For the company in question, the lawsuit is as much a publicity event as it is an attempt to squeeze revenue from an actual innovator. The latest example of this is with an Ohio company no one's heard of called Leader Technologies, who is suing Facebook for patent infringement, and was kind enough to send out a press release announcing this before Facebook even got to see the lawsuit. Clearly, this is a publicity stunt.

As for the patent itself, it basically describes the rather obvious process of associating a piece of data with multiple categories. It's almost surprising that the company is suing Facebook instead of Google. While I'm not a heavy Facebook user, I'm not sure where Facebook uses such a system. Google, however, has made widespread use of a similar idea with its Gmail "labels." The idea is that rather than sorting data into a specific folder or category, it can be associated with multiple categories. If that seems rather obvious and ridiculously broad, well, that's the patent system for you these days.

27 Comments | Leave a Comment..