Metallica Still Struggling With Embracing The Whole File Sharing Thing

from the no-interview-for-you! dept

While Metallica is claiming (this time around) they don't mind that the latest album is being shared online, someone forgot to tell the band's representatives. TorrentFreak notes that the band's European record label, Universal Music (in the US, the label is Warner Brothers Records) has canceled the band's scheduled interview with a Swedish newspaper after a reviewer for the paper reviewed a remixed version of the album that he admitted he had downloaded via The Pirate Bay.

Universal's claim was that this is "totally unacceptable" seems destined to backfire. This is only going to provide a lot more attention to the fact that there's a different remix of the album available online that many people find better than the official version. Plenty of other artists like and encourage others to remix their music, because it tends to get fans much more involved with the music and can help attract new fans while making existing fans more connected to the band. For all of Metallica's talk of really embracing online fandom this time around, it keeps showing that it puts up roadblocks all around, rather than really connecting with the fans.

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