Overhype

Overhype

by Mike Masnick




Here Comes The UWB Publicity Campaign

Now that we've got two different UWB standards fighting it out for market acceptance to determine the "one true UWB", we've shifted to a PR campaign for the standards. So, it's no surprise to see a Reuters article touting just how wonderful TI's version of UWB will be - without bothering to mention the fact that it's not the only UWB out there. The article reads like a press release from TI and not a journalistic effort to look into what's really happening with UWB. RCR Wireless News does a better job with a brief piece noting the two camps are butting heads.

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