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SK- Earthlink Lands National Retailer
The new MVNO, SK-Earthlink, has landed a retail partner in OfficeMax. OfficeMax will begin by selling the PalmOne (is that their name today?) Treo 650 with service from SK-Earthlink. The CDMA-version 650 is priced at a fairly standard $450 with a service contract. The MVNO, launched in March, is primarily after the mobile professional market. A national retailer is an important step for an MVNO, especially this one backed by SK Telecom of Korea and Earthlink, neither of which has any US brick/mortar presence.
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Yeah, but a CDMA phone...?
What surprised me about this announcement, though, was that when Earthlink and SKT first announced the MVNO, they talked about how it was going to be all EVDO all the time, and how it would really leverage that faster network. And their first phone is 1xRTT only? Um...?
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