Newspapers started to decline before the internet took off. Newspaper circulation peaked in 1990 (1). Fortunately, their revenues continued grow and they got better at increasing margins. Unfortunately, newspaper executives continued to believe that they could keep squeezing more out of a declining product even after they had more productive, less costly competition from websites. It's not hard to believe that they continue to believe they can make the best of a bad situation.
They need a solution for the public, not just a response to competition.
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Newspapers' Plan For Survival (as Kenneth Durril)
Newspapers started to decline before the internet took off. Newspaper circulation peaked in 1990 (1). Fortunately, their revenues continued grow and they got better at increasing margins. Unfortunately, newspaper executives continued to believe that they could keep squeezing more out of a declining product even after they had more productive, less costly competition from websites. It's not hard to believe that they continue to believe they can make the best of a bad situation.
They need a solution for the public, not just a response to competition.
1) http://www.journalism.org/node/793